If you’ve heard of Wix, it’s probably through their massive advertising campaigns that include A-list movie stars, pyrotechnics and million-dollar budgets. You will have an idea of their platform as fast, fun and flashy. In a way, they’re quite like the Apple of web builders. The one for the cool kids.
WordPress.org, on the other hand, would be more like Windows. A popular content management system, albeit one that favors nerds and coders who can do amazing things with it. Well, while there is a small element of truth to these ideas, we’ll see that they don’t always hold up. Hopefully, our complete breakdown below will help you see which solution is best to build a website, without any technical jargon, or explosive marketing tactics.
Please note that there is also WordPress.com. This article focuses on the open-source version WordPress.org. Learn more about the differences between both systems here.
We at WebsiteToolTester run websites on both WordPress and Wix. In fact, the website you are on right now is powered by WordPress and we are convinced that we made the right call. However, not all projects are created equal. We have another website, Tooltester.net, that runs on Wix. Read on to learn why.
Table of Contents
What’s the difference between the two?
Wix is an easy to use site builder with flexible designs, ideal for portfolio-type of websites. Building a large site isn’t recommendable as the editor tends to become slow with too many pages. WordPress allows you to create much larger websites but requires more technical knowledge.
The main difference between Wix and WordPress is their technical approach: while all Wix packages include hosting and tech support, WordPress is an open-source platform and requires you to take care of this yourself. You need to find a web host and install it on your own webspace. It’s also you who is responsible if there are any technical issues.
Lately though, it does seem like Wix has been trying to move more into WordPress’s territory and establish itself as a performance-focused website builder – especially if recent (unsuccessful) marketing campaigns are anything to go by. The introduction of features such as CMS-like dynamic pages, and advanced development tools such as Wix Editor X and Wix Velo, are further proof of this. However, WordPress is still by far the more powerful platform of the two, and we don’t see this changing any time soon.
Wix vs WordPress: Our video review
Check out our comparison video for a quick summary of how Wix and WordPress perform in the most important areas.
Ease of Use: Is Wix easier to use than WordPress?
Wix is actually one of the easiest website builders to build a website with. Why? You don’t have to install any software, and you edit everything in your browser (check our Wix Tutorial to see how it works). Their editor is completely drag and drop, and super intuitive, especially for complete beginners. If you want to add more functionalities, you also have their App Market that lets you add features in one click.
And then there’s even the ADI editor, which leads you through a Q&A setup process. After only a few minutes you’ll get to see a first draft of your website based on your business. You will be more limited in your choices but for someone with a very narrow time budget, this can actually be a decent-enough solution.
WordPress is also known for its extensions and plugins, but they’re not always that easy to install or implement. Similarly, the whole software requires a tiny bit of technical knowledge, or at least the ability to follow some tutorials. And when things go wrong (not if), finding the fix can also become a bit of an issue. WordPress is doing its best to move into a more user-friendly direction with the Gutenberg update that added a building block editor. But it’s still far away from being as easy as Wix.
Winner: clearly, Wix’s site builder wins this one – this website builder is designed with user-friendliness in mind, building a website is extremely easy!
Designs & Flexibility: Let’s see their pros and cons
Wix’s template library comes with close to 1,000 (yes, 1,000!) free templates. They are slick, modern, and segmented into categories (photographers, restaurants, blogs, etc…). But don’t worry, Wix creates a separate mobile version. This is perfectly fine for Google (more about this later), but you may need to re-arrange some elements (using drag and drop) to make your site look good on phones.
This video shows you how you can arrange your website’s elements down to the pixel:
With WordPress, if you know CSS and HTML, or if you don’t mind spending a few hours working out how to modify your template’s code – you can get exactly the website you want. Plus, you will find tons of responsive WordPress themes online. They usually cost between $30 & $60 (have a quick look at Elegant Themes or Themeforest), and most of them are responsive.
There’s one potential gamechanger on the horizon, though. While the Gutenberg drag-and-drop editor is currently only available for pages and blog posts, WordPress plans to roll this out to entire websites during the year. That means that WordPress users will soon be able to easily edit any part of their site, without the need for any additional code or plugins. This will make the editing experience more on par with Wix’s in terms of ease of use, although it’s likely that some coding will still be needed to get your designs exactly as you want them.
Winner: Kind of a draw. If you want complete control and are willing to tweak CSS and HTML code, WordPress. However once again, Wix is much better for complete beginners and you will still be able to customize your designs without needing to touch any code.
Ecommerce: Adding an online store
You might have noticed Wix’s dedicated online store section. It’s actually a pretty sophisticated solution, with plenty of options for payments, automatic taxes, shipping, plus more features being added all the time. What’s great is that it also supports digital goods and that it’s one of the more affordable ecommerce tools.
However, there are a few downsides that make it better suited to small businesses. For instance, Wix sites tend to be slower to load due to their content-rich themes, which doesn’t make for the ideal shopping experience (and can hurt SEO). It also isn’t built for very large stores as the site’s navigation is limited to one sub-level, making it harder to organize larger product catalogs. Finally, the features for multilingual and multicurrency stores come up a little short – you can’t manually edit URLs for different languages or sell in other currencies, for example.
With a WordPress website, you’ll have none of these problems. That’s provided you use a third party plugin of course, because otherwise there’s nothing out of the box. We really like the WooCommerce plugin, and it should give you a good idea of what you can do with your online store: a lot, and pretty much everything with a bit of custom code. The plus is that it’s free, but you do have to pay for extra features such as the Stripe credit card payment gateways for instance.
Winner: for a small store, you’ll be ok with Wix. But if you are ambitious about your ecommerce or just want a full-featured solution, WordPress + WooCommerce is hard to beat.
SEO: Will I show on search engines?
This is another area where Wix does well compared with other best website builders. You can change the page title, alt attributes, have a great choice of headings and more. However, be aware that the free plan doesn’t allow a custom domain and this makes it extra hard to rank in search engines.
We have two complaints about Wix: even though your loading speed depends a lot on your images, we have the feeling it could be faster. Another issue we found is that images are named automatically when you upload them.
Wix gives them cryptic names (such as d4cccb26731e9~mv2.png) which could hurt image-based SEO websites like photography blogs. Also, you can customize blog posts URL, but not the whole thing, so you sometimes end up with links like “wixsite.com/mysite/single-post/My-Blog-Post”.
Apart from that, the Wix SEO Wiz is a handy tool for beginners to get started in SEO. For more advanced users, built-in tools like 301 redirects and ‘SEO Patterns’ (which let you set up rules for auto-generating meta titles and descriptions) are very useful.
The Yoast SEO plugin for WordPress
For WordPress, you have a few options out of the box, but we highly recommend adding a plugin for full SEO capabilities. Yoast SEO, for instance, is free and a very powerful tool (at least the best I know). Have a look at the table below to see where that can get you compared with Wix.
Compare Wix’s vs WordPress’ SEO capabilities
|Page Title||Customizable for all pages||Customizable via plugin|
|Meta description||Customizable for all pages||Customizable via plugin|
|Customize URLs||Customizable for all pages*||Customizable via plugin|
|Headings||Complete customization||Complete customization|
|Images alt attributes||Customizable||Customizable|
|301 Redirects||Available||Managed externally (e.g. via hosting provider or plugin)|
|Canonical tags||Available||Customizable via plugin|
|SSL encryption||Available in all plans||Need to configure it externally|
|Search engine instructions||Available for pages but not blog posts||Available|
|Add Google Analytics||See instructions||Added via plugin or manually|
|Add Google Search Console||See instructions||Added via plugin or manually|
|Conclusion||Really good for SEO||As good as it can get if plugins are added|
* Some URLs contain strings that you can’t change (e.g. /product-page/ for product pages).
Winner: with the right plugins, WordPress offers a bit more. However, Wix is still really good for most projects.
Blog: What’s the best blogging platform?
Wix’s blog options are good, letting you create categories, tags, post scheduling and featuring related posts. It’s a very clean and easy interface that you’ll understand in no time. The layout editor is less impressive than the website editor (e.g. no drag and drop), and the posting features are decent but limited.
You can add images, galleries, videos, GIFs and dividers, but for anything else such as tables, you’ll have to use HTML, which can be a bit daunting for beginners. While we couldn’t recommend Wix for hardcore bloggers, it’s still certainly easier to use and customize than a WordPress blog.
WordPress has always been mainly focused on blogging options and that’s why it has all the features you need out of the box such as tags, categories, RSS, etc… Of course, the way your blog looks will be linked to your theme, which means that certain features could break unless you tweak them manually. Here again, a bit of technical knowledge can go a long way in helping you get the powerful blog you need. However, WordPress’s block-based visual editor will give you a lot more control in the layout and content of your blog than Wix’s – you’ll have options to add tables, galleries, columns, and much more.
WordPress’s block-based Gutenberg editor
By the way, we have a detailed guide on how to start a blog. You may find it useful.
Support: Will I get any help?
Wix offers phone support and has good forums. You can also find Wix articles and tutorials that are particularly helpful for beginners. For the very technical questions, you might expect a bit of back and forth, but they will get to the right answer eventually.
Quite simply, WordPress does not have any official support. You can find what you need on the community forums, but expect the answers to be hit and miss and sometimes buried in tons of comments. If you have a bit of a budget ($15+/month), you could also go for a hosting company that is specialized in WordPress (Siteground, Kinsta, etc.). There you’ll also get basic support with common WP issues.
Winner: Wix. No official support from WordPress.
Apps & Plugins: Enhance your site’s functionality
Wix has got an App Market where you can find, amongst 300 free and paid apps, tons of ways to expand your industry-specific website. This is excellent news for things like hotel booking systems, photographer image galleries or business invoicing for instance. It’s worth noting that some of these apps are created by Wix themselves (such as Wix’s suite of business tools, Ascend by Wix), others by unofficial developers.
Unfortunately Wix doesn’t provide a good solution for everything. WebsiteToolTester, for example, is a multilingual website in 7 languages. While Wix offers a feature for multilingual sites, it’s not SEO-friendly and is cumbersome to use. Again, it might be good enough for smaller sites – in our case though, we couldn’t use Wix.
WordPress is actually known for their plugins (e.g. social media, contact form, SEO, etc.). We’ve mentioned WooCommerce earlier, but it’s just one of the thousands and thousands of ways in which you can completely transform a WordPress theme to fit your needs. Just like with Wix, some WordPress plugins are free and some can cost a small fortune.
Once again, you might need a tiny bit of technical knowledge to update/install them. For example: WPML is our plugin to manage multiple languages. It’s complicated and every once in a while it creates conflicts with other plugins we use. But it’s also very powerful.
What’s more: if the plugin you need doesn’t exist yet, you can just hire a developer to create it for you as WordPress gives you full access to the code.
Winner: WordPress takes this point home as there really is a solution for everything. Wix’s apps are much easier to set up and maintain but your choice is much more limited.
Prices: Which one is cheaper Wix or WordPress?
With Wix, the prices are clear and paid monthly, yearly or bi-yearly. There’s a wide variety of plans that include an increasing number of features and web hosting:
- Combo ($14/month)
- Unlimited ($18/month)
- Business Basic (for online stores) ($23/month)
(We are just showing a selection of the most popular plans here)
Wix are pushing their Unlimited plan, but the Combo plan is more than enough for most non-ecommerce projects as it’s ad-free and lets you connect a domain name.
A WordPress site is technically free. However, you need to pay for WordPress hosting. This can be as cheap as $4 per month with Namecheap EasyWP for very small sites, where high uptime and speed isn’t crucial. Expect to pay around $14+ per month for a managed WordPress quality hosting that takes care of updates and supports larger numbers of visitors (e.g. Siteground).
Prices can quickly add up if you buy a premium theme ($40 – $60), paid plugins, and most expensive of all, a developer’s time for custom tweaks.
Winner: Another close call. Unless you need to hire a developer for your WordPress website, in which case the expense will shoot through the roof. But keep in mind that using Wix could save you a lot of time during which you could focus on more important tasks.
Wix vs WordPress: Our Final Thoughts
The perfect website builder, it goes without saying, depends on the website you need. If you want a powerful solution that will scale over the years, you should probably go for WordPress. Moreover, if you need complex features straight away, it’s really your only option for creating powerful blogging, directories, multilingual sites, complex databases and FTP access.
However, Wix is much better suited to smaller, informative websites (like the Tooltester.net site we mentioned in the beginning). By that we mean anything that describes your industry, what you do and how to get in touch. The business-focused apps also make it a particularly good solution for bookings-based services (e.g. yoga studios, salons, online exercise classes), hotels, restaurants and event-based services such as photography or wedding companies. Small online stores can also be run completely out of Wix.
And it’s also much better for complete beginners, offering drag and drop tools and dedicated support, small details that can really save you a lot of time and headaches in the long term.
Remember that you can try Wix for free, and check out our WordPress beginners guide for more information about this powerful platform! But if you are looking for easy-to-use Wix alternatives, check out this guide.
As always, let us know your thoughts and leave a comment!
14 Jun 2021: General updates
28 May 2021: General updates
01 Aug 2019: smaller updates (Wix Blog)
28 Feb 2019: new video added
29 Jan 2019: changes in Wix’s plans
27 Jul 2018: added table of contents