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Kinsta Review (2024)Worth Paying For This WordPress Hosting Expert?

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This article has been written and researched by our expert tooltesters through a precise methodology. Learn more about our methodology

Josep Garcia

Josep Garcia


Cai Ellis

Cai Ellis


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We awarded Kinsta our Best Hosting Provider For Support and our Best Hosting Provider for WordPress badge for 2023!

Best Hosting Provider for Support

Best Hosting Provider for Wordpress





We’re constantly testing and reviewing different web hosts here at Tooltester, and we’ve deemed a couple of them good enough for us.

First, there’s WP Engine, which we use for this site. But we also rely on Kinsta WordPress hosting for our sister site EmailToolTester, and we find there’s a lot to love about their offering. And just like WP Engine, Kinsta also uses Google Cloud Platform to power its infrastructure.

The question is: how does it compare to other providers, and should you purchase their plans yourself? Check this in the video below.

Kinsta Review: Should You Host Your WordPress Site With It?

Let me tell you in more detail what to expect from Kinsta.

Kinsta Pricing






Business 1


Business 2

Kinsta caters to a lot of different sites, ranging from $35 – $1,650 per month. That’s a very wide spectrum, but for this comparison, we’ll only focus on the first three key consumer plans, Starter, Pro and Business 1. After Business 1, it goes up to Business 4, and then Enterprise 1 – 4.

The key thing to note is that the prices displayed here are for monthly payments. You get 2 months free when you buy annually, which I think is a pretty good deal.

Starter Pro Business 1
WordPress Installs 1 2 5
Monthly visits 25,000 50,000 100,000
SSD storage 10 GB 20 GB 30 GB
Free CDN 50 GB 100 GB 200 GB
PHP workers per site 2 2 4
24/7 email support Yes Yes Yes
SSH Access Yes Yes Yes
Free SSL and imported SSL Yes Yes Yes
Staging area Yes Yes Yes
Unlimited users Yes Yes Yes
Multisite No Yes Yes
Premium migrations 1 2 3
Price $35 a month $70 a month $115 a month
More information

* Prices reflect monthly prices. Get 2 months free with annual plans

Single-site hosting plans: Kinsta also offers the Business plans for single sites. If you just need hosting for one high-traffic website, this is an interesting option. Business 1 (Single-Site) costs $90 a month for example. You can save up to 25% compared to the multi-site plans.

What can you expect from each Kinsta plan?

So obviously, the reason Kinsta has so many plans is that each of them is segmented based on the number of websites you can run, monthly visits, storage and CDN storage, which I don’t think many other providers usually limit.

Still, all of the plans include a number of features, such as the following:

  • Very good customer support team. It’s only via chat, but their agents are top-notch, and they work 24/7.
  • WordPress-specific site architecture (read: better and faster)
  • Staging environment to test your WordPress website before publishing changes
  • Free premium migrations (concierge service). You get 1, 2 or 3 depending on your plan.
  • Unlimited basic migrations from other hosts with their WordPress experts.
  • 30-day money-back guarantee
  • Automatic database optimization
  • Automatic daily backup and manual backup points (& paid add-ons to have backups every 1 or 6 hours)

Now for specific plans, the names are pretty much self-explanatory.

Kinsta Starter Plans

Monthly Kinsta WordPress hosting plans, yearly packages come out a bit cheaper but the full amount needs to be paid in advanced

They also offer Disk Space Upgrades: should you ever run out of webspace you don’t necessarily need to upgrade to a higher plan. For $20 per month, you get 20GB on top. You can stack as many of these $20 upgrades as you like.

STARTER: Good for a small WP-hosted business website or blog. Just remember that if you deal with heavy files, for instance as a photographer or videographer, you might need to upgrade to the next plan or opt for a Disk Space Update. You’ll be able to have a maximum of 25,000 visitors a month and 10 GB of storage.

PRO: better suited to small – medium business websites. A big blog should probably go on that plan too, but Kinsta doesn’t actually recommend it for an online store. You’ll be able to have a maximum of 50,000 visitors a month and 20 GB of storage.

BUSINESS 1: this is where things become serious in terms of monthly visitors and storage. It’s also got twice the amount of PHP workers per site as the previous plan, which is what Kinsta says helps multiple requests needed for ecommerce. You’ll be able to have a maximum of 100,000 visitors a month and 30 GB of storage.

Then don’t forget that you have the Business plans 2, 3 and 4, with added numbers of monthly visitors and storage. Finally, Enterprise plans 1, 2, 3 and 4 also scale everything up in terms of numbers.

If your website has a certain size, you can also negotiate a custom plan (which we did).

Kinsta Pros and Cons

  • Pros
  • Cons


  • Solid speed

    When we tested Kinsta, its loading speed was impressive. This is good for SEO and user experience. The powerful CDN, free wildcard SSL, and last-gen PHP also earn them points. Kinsta’s core infrastructure is based on Google Cloud’s Premium Tier network and use its fastest C2 and C3D machines.

  • Uptime

    Nothing to complain about here, Kinsta runs virtually 100% of the time. If the rate drops below 99.9%, you get some money back. This is not bad at all, however, WP Engine guarantees 99.95% uptime in their service level agreement (SLA).

  • Support

    It’s all through chat, but let me tell you, Kinsta support is top-notch. They’ve always been super helpful, and I’ve never had a negative experience with their agents.

  • Server features and locations

    35 + locations worldwide to choose from, this is really impressive.

  • Ease of use

    Straightforward navigation and a pleasant user experience for those who need to spend a bit of time in their hosting provider dashboard.

  • Team management

    Unlimited users and you can easily define permissions and roles, both at the company and site level.

  • Site backups

    You only get 14 days of automatic backups on the lower plans. You’ll need to move up to the Business 3 plan to get 20 days. Manual backups and cloud backups are also available, backups can be downloaded. A drawback of Kinsta’s backup system is the fixed backup time, causing inconvenience during our active site work hours. Its backups are extremely fast. Additional paid options are available for external and more regular backups.

  • Made for WordPress

    That means the support team knows what they’re talking about, the architecture is optimized for the CMS, and you get useful resources on plugins and other WordPress-specific tools.

  • Free migrations

    Migrations are conducted by Kinsta’s team, they offer unlimited basic migrations for simple WordPress installations. But all plans also come with a number of premium migrations that are suitable for more complex setups like multisite, reverse proxy or dynamic sites. Not many other providers offer this.

When to use Kinsta web hosting?

WordPress-based professional websites will find a lot to love about Kinsta. You can keep your site (or sites) safe, online virtually all the time, and deliver decent site speeds for your users. It’s great for SEO, and reliable enough to host a big ecommerce site.

However, if you see wildly fluctuating numbers of monthly visitors, , I suggest looking elsewhere. You do get notifications before you go over any kind of limit, but you’ll still be charged for them (see the FAQ for more info on how it’s calculated).

When not to use Kinsta web hosting?

If you have a site that doesn’t depend on the best performance, there are more affordable web hosts out there, and there are definitely more affordable WordPress hosts. I’m thinking of portfolios, blogs or personal websites where you’re not constantly worried about delivering the best site speed to your visitors (or to Google for search engine optimization).

This may only be my personal experience, but overall, we’ve seen quite a few configuration issues when compared to other WP hosts like WP Engine or Siteground. Or to put it in the words of our developer: “Somehow the server configuration on WPEngine is more user-friendly to plugins and WordPress. It just works better. Less conflicts.”

Kinsta Specifications

Ease of Use

Registering is easy and quick. You can pay with your credit card. Kinsta has its own dashboard which is intuitive and well-designed.

In the unlikely event that you can’t understand something straight away, the articles they publish in their online resources are also a great help, and support has always been helpful and efficient with my questions.

Domain Names

Kinsta doesn’t offer domain name registration, so you won’t be able to register a domain name with them.

You’ll have to point an existing domain to their servers. I recommend taking advantage of their premium DNS services that can speed up your WordPress website.

Email Rating

Kinsta, as many other top-providers (e.g. WP Engine) doesn’t offer email accounts either. You can purchase Google Workspace or similar alternatives (e.g. at Namecheap) if you need email accounts.


You will be able to have 1 database per site, but there doesn’t seem to be any limitation in terms of space.


This is a WordPress focused hosting package, therefore only the WordPress CMS can be installed and used. If you need to use another CMS, check these alternatives. Apart from WordPress, you can also use apps and databases at Kinsta.

Webspace Limit

Each plan comes with its own storage limitations. For example, with the Starter plan you can have up to 10 GB, 20 GB with the Pro tier, 30 GB if you choose Business 1.

The maximum amount of space is 250 GB for the top tier Enterprise 4. Also note that space is shared between all your websites.

Monthly Data Transfer Limit

Kinsta packages come with strict visitors limitations. The Starter tier allows 25,000 visitors each month, the Pro plan is for a maximum of 50,000 visitors, Business 1 users will be allowed to get 100,000 visits each month and the top package Enterprise 4 will let you have 3 million visitors per month (costs $1,250 a month).

Be aware that, generally speaking, you’ll have higher visitor counts than what Google Analytics or similar tools report. That’s because Kinsta doesn’t filter out bots as well as Google.

FTP Accounts and Secure FTP

Kinsta doesn’t limit the SFTP accounts that you can have. SSH access is also allowed.

Server Location

Kinsta works with Google Cloud, which offers 35+ different locations worldwide. You can host your site in the US (e.g., Iowa, Virginia, South Carolina, etc.), Taiwan, Europe (e.g., Belgium, Germany, The Netherlands, etc.), Africa, Australia, Japan, Canada, or Hong Kong.

Security Features

Kinsta lets you use the newest PHP and MYSQL version. It offers two-factor authentication, GeoIP block, and login attempt limits. Kinsta isolates your site in a private container, with resources allocated privately to each site.

They offer daily backups and let you create yours manually. Your site is monitored for malware, there are a bunch of banned WordPress plugins and send plugin vulnerability reports.

Server Speed

Based on our independent tests, Kinsta pages loaded within an average of 1.82 seconds.


Virtually 100% in our tests. Even if drops below 99.9%, they guarantee credit on your bill payment.


Kinsta allows you to access its daily backups and keeps the last 14 to 30 depending on the plan.

You can also create your own website backups manually, for instance before updating a plugin. You have 5 on your Kinsta account and download them as a ZIP file and save them on your computer too. It’s also possible to connect your backup feature with external services like Amazon AWS or Google Cloud Storage (at an extra cost).


Like other top-tier hosting providers, Kinsta WordPress web hosting has a CDN you can use included in every plan. It’s based on Cloudflare’s with over 260 global locations available.

Server Features

Kinsta supports the latest PHP versions (currently 8.0, 8.1, 8.2 and 8.3). There’re a bunch of useful features: staging areas for WordPress, a built-in caching system, free wildcard SSL certificates and a built-in feature to search and replace your database.

Refunds and Guarantees

The Service Level Agreement guarantees that you will get 99.9% of uptime. If your downtime is greater than 0.1%, Kinsta will give you credit towards your hosting plan. There is also a 30-day money-back guarantee at Kinsta.

Assistance and Support

Their support is one of the best ones I’ve tried, which is why we awarded Kinsta our Best Hosting Provider for Support badge. Their customer care agents have always been useful and efficient and my problems were solved, but note that it’s via chat only.

They also have a lot of excellent online resources and tutorials that I really enjoyed reading.

Overall Rating


Kinsta is a strong contender for the best WordPress hosting solutions – if you need reliable uptime, speeds and features.

It’s at the pricier end of the spectrum, and you need to keep an eye on your visitor numbers. But for online businesses with regular traffic, you certainly get what you pay for.

Kinsta Backups

One of the key features you want from your WordPress site is the ability to save and restore it at any given point. The good news here is that Kinsta offers quite a lot of options:

  • Automatic backups for 14 days on the Starter to Business 2 plans
  • Automatic backups for 20 days on the Business 3 and 4 plans
  • Automatic backups for 30 days on all the other plans
  • Manual backups possible
  • Backups ever 1 or 6 hours as a paid add-on
  • You can download the manual backups
  • Cloud-backups with Google Cloud or Amazon S3 (roughly $2 a month for each site backup, plus $1GB for bandwidth).

Kinsta backups Kinsta backups

In my opinion, 14 days isn’t long enough to feel really safe about your site, but I’ll leave that up to you. On the flipside, you can also purchase and install add-ons that save your site every hour, or 6 hours.

I’d also like to note that backing up and restoring is super easy, thanks again to Kinsta’s excellent UX and great online resources. Compared to WP Engine it’s also blazing fast. What takes mere seconds with Kinsta, takes up to 5 minutes with WP Engine. This is because Kinsta only creates an incremental backup – similar to Siteground.

This has one important disadvantage: when your core files are corrupted, you’ll face a major problem. However, we’ve never experienced that and are not intending to 🙂

Testing Kinsta’s managed WordPress hosting

Uptime tests

Our independent tests ran for 12 months, and as you can see below, it was a 100% success rate. Based on information and comments we’ve gathered online, this is a good indicator of how stable Kinsta is compared to other hosting companies.

Web Hosts: Uptime

And as you see in the table below, Kinsta is the only web host to have consistently achieved perfect 100% uptime scores over the last three years. Very impressive!

2020 2021 2022
Uptime %
SiteGround 99.97 100 100
WP Engine 99.99 99.99 100
Namecheap 100 100
Kinsta 100 100 100
InMotion 99.73 99.95 100
A2 Hosting 99.99 99.98 99.99
Cloudways 100 100 99.99
HostGator 99.91 99.99 99.98
GreenGeeks 99.98 99.98 99.97
GoDaddy 99.90 99.96 99.95
Hostinger 99.48 99.92 99.95
Bluehost 99.96 99.99 99.95
iPage 98.45 99.85 99.95
Dreamhost 99.99 99.96 99.83
IONOS 99.93 99.71

To monitor uptime I use StatusCake, a tool that checks each website every 5 minutes.

Don’t forget that if the rate drops below the 99.9%, the Kinsta user agreement guarantees you’ll be refunded some of your hosting charges.

Is Kinsta fast?

Yes, a Kinsta is a fast hosting solution. The 1.82 average in our latest web host speed tests easily clears the 3.00 seconds recommended by Google for best SEO results (read more about the importance of fast website loading times).

Web Hosts: Page Load Times

However, it’s certainly not the fastest web host that we’ve tested and as you can see in the table below, there are other providers that have consistently outperformed it for speed over the last three years:

2020 2021 2022
Page Load Time in Seconds
GreenGeeks 2.39 1.56 1.29
A2 Hosting 3.15 2.01 1.30
GoDaddy 3.40 1.94 1.44
Cloudways 2.32 1.73 1.46
SiteGround 2.14 1.54 1.56
Hostinger 4.19 1.61 1.63
WP Engine 2.21 1.65 1.66
Namecheap 1.60 1.69
Dreamhost 3.28 1.84 1.75
Kinsta 2.98 1.77 1.82
Bluehost 3.07 2.87 2.07
IONOS 1.95 2.32
InMotion 4.36 2.75 2.58
iPage 4.19 2.76 2.60
HostGator 3.77 2.78 2.72

Results in seconds

There are many steps you can take to fix a slow website and make WordPress faster.

But while Kinsta is not the fastest, these speeds should be more than enough to not frustrate your visitors.

Kinsta & WordPress

Kinsta is purpose-built to host WordPress sites, and it shows in part thanks to:

  • Malware Security Pledge: an interesting security feature, where you get priority in case something goes terribly wrong. You can put your site in maintenance mode via Kinsta, and they’ll run their malware removal service for free.
  • Free premium migrations: they are done by their team of WordPress experts to help migrate complex WordPress installations. It’s not unlimited, but a nice freebie if you’re just moving your sites to Kinsta for the first time.
  • Server-level caching: full-page caching combined with a free CDN and their own Kinsta cache plugin. All of it automates caching based on certain activities, such as publishing a new post.
  • WooCommerce optimization: for WordPress online stores, the caching is designed differently, for instance by not caching shopping cart pages, which helps with the checkout process.
  • Enterprise-level Cloudflare: this integration is available for all users at no additional cost. When using it, you’ll get a (top-notch) CDN network, wildcard SSL, DDoS attacks detection, Edge Caching and more.

Kinsta & Developer Features

For developers, you’ll be happy to hear that Kinsta also includes staging, integration with WP-CLI, Composer and Git, and one-click cloning.

Creating a new environment at Kinsta Creating a new environment at Kinsta

The staging environments is particularly well-designed, as you can see from the screenshot below:

Staging at Kinsta Staging at Kinsta

Each environment works by creating a one-click copy of your site, but common sense applies when pushing the changes back to the live version (create a backup, double-check wp-config.php, etc…).

Pushing Kinsta staging to live Pushing Kinsta staging to live

Final Kinsta Review Comments

Now let’s wrap it all up and gather our thoughts about Kinsta here.

The main takeaway for me is that Kinsta is reliable, fast, and good for business WordPress sites. That includes online stores too. Developers will love all the technical options and, and business owners will enjoy the ease of use and safety features.

But it’s certainly not for everyone. If you don’t need all the bells and whistles, you could look at:

  • SiteGround: for unlimited traffic and bandwidth. It’s more affordable and runs at blazing speeds. The only downside (or advantage maybe) is that they aren’t as WordPress-focused as Kinsta.
  • WP Engine: probably Kinsta’s closest competitors. They’re extremely similar in terms of pricing and features, but you get a few WordPress extras like free themes, phone support in higher plans and a guaranteed uptime of 99.95% (vs 99.90% at Kinsta).
  • DreamHost: one of the most affordable web hosts, with surprisingly good performance for US users. They cut corners on support times and advanced features, but worth looking at nonetheless.

> Try Kinsta risk-free for 30 days or check out our other guide to the best web hosting!

Frequently Asked Questions

The usual suspects: Visa, MasterCard and American Express. You can also make wire transfers, but PayPal isn’t supported.

The number of monthly visits is the sum of IP addresses seen within a 24-hour period as recorded in the Nginx logs. A few things to note:

  • A human lands on your site: +1 visit
  • They browse a new page: +0 (still the same visit)
  • They land on your site from a different browser: +0 (still the same IP)
  • The land on your site from a different device: +1 (different IP address)

There may also be bots counted as visitors, which is why your Google Analytics or Cloudflare Analytics might show slightly different numbers. This is all explained thoroughly in their excellent resource here.

Firstly, you get notifications when you’re at 80% and 100% of your limits. Then it’s roughly:

  • $1 per extra 1000 visits
  • $2 per extra 2 GB of disk space
  • $0.1 of extra GB per content delivered via CDN

Extreme overages, as Kinsta calls them, will cost you a lot more. The way all these stats are calculated are a bit complicated, but once again, expertly explained on their knowledge base.

Yes. You can cancel your WordPress hosting plan with just a few clicks. If you need assistance with the cancellation, you can open a ticket with their team. Note that all your data will be deleted and cannot be recovered (but you can, of course, perform a manual backup before you go nuclear on your site). Once that’s done, your final bill will be calculated.

The authors

Learn more about us

Josep Garcia

Content Manager

Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at Today I am not an active staff member anymore, but I do hope you enjoyed this article. And if you have any questions, please leave me a comment below.

Cai Ellis

SEO Manager

Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!

Learn more about us

We keep our content up to date

17 Jun 2024 - General update, new logo.
31 Jul 2023 - Summer promotion added (top banner)
20 Jun 2023 - Kinsta also offers applications and databases (apart from WordPress sites)
15 Dec 2022 - Badge added
01 Jun 2022 – Single-site hosting plans available
11 May 2022 – Price increase
25 Jan 2022 – New app evaluation
14 Jan 2022 – Checked for accuracy and smaller updates
16 Sep 2021 – Performance update
18 Nov 2020 – Video added
29 Sep 2020 – First review


This article has been written and researched following a precise methodology.

Our methodology