Kinsta Review Worth Paying For This WordPress Hosting Expert?

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Josep Garcia

Josep Garcia


Cai Ellis

Cai Ellis


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We’re constantly testing and reviewing different web hosts here at Tooltester, and we’ve deemed a couple of them good enough for us.

First, there’s WP Engine, which we use for this site. But we also rely on Kinsta WordPress hosting for our sister site EmailToolTester, and we find there’s a lot to love about their offering. And just like WP Engine, Kinsta also uses Google Cloud Platform to power its infrastructure.

The question is: how does it compare to other providers, and should you purchase their plans yourself? Check this in the video below.

You can read our full review of Kinsta here:

We actually host one of our WordPress sites on Kinsta, and it’s going great so far. But what about your website?

Try Kinsta risk-free for 30 days:

0:00 Intro
0:32 Prices
1:52 Backend
2:07 User management
2:18 Sites
2:29 Staging
2:40 Backups
3:05 Tools
3:18 WordPress features
3:34 Security
3:58 Performance
4:49 Support
5:15 ConclusionKinsta Review: Should You Host Your WordPress Site With It?2020-11-18 13:29:14 UTC

Let me tell you a bit in more detail what to expect from Kinsta.

Kinsta Pricing






Business 1

Kinsta caters to a lot of different sites, ranging from $35 – $1,650 per month. That’s a very wide spectrum, but for this comparison, we’ll only focus on the first three key consumer plans, Starter, Pro and Business 1. After Business 1, it goes up to Business 4, and then Enterprise 1 – 4.

The key thing to note is that the prices displayed here are for monthly payments. You get 2 months free when you buy annually, which I think is a pretty good deal.

Starter Pro Business 1
WordPress Installs 1 2 5
Monthly visits 25,000 50,000 100,000
SSD storage 10 GB 20 GB 30 GB
Free CDN 50 GB 100 GB 200 GB
PHP workers per site 2 2 4
24/7 email support Yes Yes Yes
SSH Access Yes Yes Yes
Free SSL and imported SSL Yes Yes Yes
Staging area Yes Yes Yes
Unlimited users Yes Yes Yes
Multisite No Yes Yes
Premium migrations 1 2 3
Price $35 a month $70 a month $115 a month
More information

* Prices reflect monthly prices. Get 2 months free with annual plans

Single-site hosting plans: Kinsta also offers the Business plans for single sites. If you just need hosting for one high-traffic website, this is an interesting option. Business 1 (Single-Site) costs $90 a month for example. You can save up to 25% compared to the multi-site plans.

What can you expect from each Kinsta plan?

So obviously, the reason Kinsta has so many plans is that each of them is segmented based on the number of websites you can run, monthly visits, storage and CDN storage, which I don’t think many other providers usually limit.

Still, all of the plans include a number of features, such as the following:

  • Very good customer support team. It’s only via chat, but their agents are top-notch, and they work 24/7.
  • WordPress-specific site architecture (read: better and faster)
  • Staging environment to test your WordPress website before publishing changes
  • Free premium migrations (concierge service). You get 1, 2 or 3 depending on your plan.
  • Unlimited basic migrations from other hosts via a WordPress plugin
  • 30-day money-back guarantee
  • Automatic database optimization
  • Automatic daily backup and manual backup points

Now for specific plans, the names are pretty much self-explanatory.

kinsta pricing

Monthly Kinsta WordPress hosting plans, yearly packages come out a bit cheaper but the full amount needs to be paid in advanced

They also offer Disk Space Upgrades: should you ever run out of webspace you don’t necessarily need to upgrade to a higher plan. For $20 per month, you get 20GB on top. You can stack as many of these $20 upgrades as you like.

STARTER: Good for a small WP-hosted business website or blog. Just remember that if you deal with heavy files, for instance as a photographer or videographer, you might need to upgrade to the next plan or opt for a Disk Space Update. You’ll be able to have a maximum of 25,000 visitors a month and 10 GB of storage.

PRO: better suited to small – medium business websites. A big blog should probably go on that plan too, but Kinsta doesn’t actually recommend it for an online store. You’ll be able to have a maximum of 50,000 visitors a month and 20 GB of storage.

BUSINESS 1: this is where things become serious in terms of monthly visitors and storage. It’s also got twice the amount of PHP workers per site as the previous plan, which is what Kinsta says helps multiple requests needed for ecommerce. You’ll be able to have a maximum of 100,000 visitors a month and 30 GB of storage.

Then don’t forget that you have the Business plans 2, 3 and 4, with added numbers of monthly visitors and storage. Finally, Enterprise plans 1, 2, 3 and 4 also scale everything up in terms of numbers.

Kinsta Pros and Cons

  • Pros
  • Cons


  • Solid speed

    Kinsta loading speed was impressive when we tested it. It’s good for both your SEO and your user experience. The powerful CDN, free SSL and last-gen PHP also give them points here.

  • Uptime

    Nothing to complain about here, Kinsta runs virtually 100% of the time. If the rate drops below 99.9%, you get some money back. This is not bad at all, however, WP Engine guarantees 99.95% uptime in their service level agreement (SLA).

  • Support

    It’s via chat only, but Kinsta support is some of the best I’ve received.

  • Server features and locations

    25+ locations worldwide to choose from.

  • Ease of use

    Straightforward navigation and a pleasant user experience for those who need to spend a bit of time in their hosting provider dashboard.

  • Team management

    Unlimited users and you can easily define permissions and roles, both at the company and site level.

  • Site backups

    You only get 14 days automatic backups on the lower plans. You’ll need to move up to the Business 3 plan to get 20 days. Manual backups and cloud backups are also available. Backups can be downloaded too.

  • Made for WordPress

    That means the support team knows what they’re talking about, the architecture is optimized for the CMS, and you get useful resources on plugins and other WordPress-specific tools.

  • Free migrations

    Kinsta has a WordPress plugin for you to automatically migrate a site into Kinsta. But all plans also come with some professional migrations that Kinsta’s team will do on your behalf; not many other providers offer this.

When to use Kinsta web hosting?

WordPress-based professional websites will find a lot to love about Kinsta. You can keep your site (or sites) safe, online virtually all the time, and deliver decent site speeds for your users. It’s great for SEO, and reliable enough to host a big ecommerce site.

However, if you see wildly fluctuating numbers of monthly visitors, I would maybe look elsewhere. You do get notifications before you go over any kind of limit, but you’ll still be charged for them (see the FAQ for more info on how it’s calculated).

When not to use Kinsta web hosting?

If you have a site that doesn’t depend on the best performance, there are more affordable web hosts out there, and there are definitely more affordable WordPress hosts. I’m thinking of portfolios, blogs or personal websites where you’re not constantly worried about delivering the best site speed to your visitors (or to Google for search engine optimization).

This may only be my personal experience, but overall, we’ve seen quite a few configuration issues when compared to other WP hosts like WP Engine or Siteground. Or to put it in the words of our developer: “Somehow the server configuration on WPEngine is more user-friendly to plugins and WordPress. It just works better. Less conflicts.”

Kinsta Specifications

Ease of Use

Registering is easy and quick. You can pay with your credit card. Kinsta has its own dashboard which is intuitive and well-designed.

In the unlikely event that you can’t understand something straight away, the articles they publish in their online resources are also a great help, and support has always been helpful and efficient with my questions.

Domain Names

Kinsta doesn’t offer domain name registration, so you won’t be able to register a domain name with them.

You’ll have to point an existing domain to their servers. I recommend taking advantage of their premium DNS services that can speed up your WordPress website.

Email Rating

Kinsta, as many other top-providers (e.g. WP Engine) doesn’t offer email accounts either. You can purchase Google Workspace or similar alternatives (e.g. at Namecheap) if you need email accounts.


You will be able to have 1 database per site, but there doesn’t seem to be any limitation in terms of space.


N/A. This is a WordPress focused hosting package, therefore only WordPress can be installed and used. If you need to use another CMS, check these alternatives.

Webspace Limit

Each plan comes with its own storage limitations. For example, with the Starter plan you can have up to 10 GB, 20 GB with the Pro tier, 30 GB if you choose Business 1.

The maximum amount of space is 250 GB for the top tier Enterprise 4. Also note that space is shared between all your websites.

Monthly Data Transfer Limit

Kinsta packages come with strict visitors limitations. The Starter tier allows 25,000 visitors each month, the Pro plan is for a maximum of 50,000 visitors, Business 1 users will be allowed to get 100,000 visits each month and the top package Enterprise 4 will let you have 3 million visitors per month (costs $1,250 a month).

Be aware that, generally speaking, you’ll have higher visitor counts than what Google Analytics or similar tools report. That’s because Kinsta doesn’t filter out bots as well as Google.

FTP Accounts and Secure FTP

Kinsta doesn’t limit the SFTP accounts that you can have. SSH access is also allowed.

Server Location

Kinsta works with Google Cloud and they offer 24 different locations world-wide. Among others, you can host your site in the US (e.g. Iowa, Virginia, South Carolina, etc), Taiwan, Europe (e.g. Belgium, Germany, The Netherlands, etc), Australia, Japan, Canada or Hong Kong.

Security Features

There are many steps that Kinsta takes to secure your site. First of all they allow you to run the latest versions of software (e.g. PHP and MySQL).

It’s also possible to enable features like two-factor authentication, GeoIP blocking and to limit the login attempts.

On top of that, they have daily backups and allow you to create your own backups. Your site will also be monitored to find and remove potential malware. Interestingly, there is also a list of WordPress plugins that are banned due to security reasons.

Server Speed

Based on our independent tests, Kinsta pages loaded within an average of 1.77 seconds.


Virtually 100% in our tests. Even if drops below 99.9%, they guarantee credit on your bill payment.


Kinsta allows you to access its daily backups and keeps the last 14 to 30 depending on the plan.

You can also create your own backups manually, for instance before updating a plugin. You have 5 on your Kinsta account and download them as a ZIP file and save them on your computer too. It’s also possible to connect your backup feature with external services like Amazon AWS or Google Cloud Storage (at an extra cost).


Like other top-tier hosting providers, Kinsta WordPress web hosting has a CDN you can use included in every plan.

Note that the amount of data going through the CDN is limited depending on your plan, but it’s still a very generous allowance.

Server Features

Kinsta supports the latest PHP versions (currently 7.4 and 8.0). There are also a bunch of features that Kinsta’s systems offer that may be useful for you: staging areas for WordPress, a built-in caching system, their own CDN, free SSL certificates and a built-in feature to search and replace your database.

Refunds and Guarantees

The Service Level Agreement guarantees that you will get 99.9% of uptime. If your downtime is greater than 0.1%, Kinsta will give you credit towards your hosting plan.

There is also a 30-day money-back-guarantee at Kinsta.

Assistance and Support

Their support is one of the best ones I’ve tried. Their customer care agents have always been useful and efficient and my problems were solved, but note that it’s via chat only.

They also have a lot of excellent online resources and tutorials that I really enjoyed reading.

Overall Rating


Kinsta is a strong contender for the best WordPress hosting solutions – if you need reliable uptime, speeds and features.

It’s at the pricier end of the spectrum, and you need to keep an eye on your visitor numbers. But for online businesses with regular traffic, you certainly get what you pay for.

Kinsta Backups

One of the key features you want from your WordPress site is the ability to save and restore it at any given point. The good news here is that Kinsta offers quite a lot of options:

  • Automatic backups for 14 days on the Starter to Business 2 plans
  • Automatic backups for 20 days on the Business 3 and 4 plans
  • Automatic backups for 30 days on all the other plans
  • Manual backups possible
  • You can download the manual backups
  • Cloud-backups with Google Cloud or Amazon S3 (roughly $2 a month for each site backup, plus $1GB for bandwidth).

Kinsta review backup

In my opinion, 14 days isn’t long enough to feel really safe about your site, but I’ll leave that up to you. On the flipside, you can also purchase and install add-ons that save your site every hour, or 6 hours.

I’d also like to note that backing up and restoring is super easy, thanks again to Kinsta’s excellent UX and great online resources. Compared to WP Engine it’s also blazing fast. What takes mere seconds with Kinsta, takes up to 5 minutes with WP Engine. This is because Kinsta only creates an incremental backup – similar to Siteground.

This has one important disadvantage: when your core files are corrupted, you’ll face a major problem. However, we’ve never experienced that and are not intending to 🙂

Testing Kinsta’s managed WordPress hosting

Uptime tests

Our independent tests ran for 12 months, and as you can see below, it was a 100% success rate. Based on information and comments we’ve gathered online, this is a good indicator of how stable Kinsta is compared to other hosting companies.

Provider 2019 Uptime 2020 Uptime 2021 Uptime Starts at
Kinsta No data 100% 100% $35/month
Cloudways No data 100% 100% $10/month
SiteGround 99.98% 99.97% 100% $14.99/month
Namecheap No data No data 100% $2.40/month
WP Engine No data 99.99% 99.99% $25/month
Bluehost 99.98% 99.96% 99.99% $9.99/month
HostGator 99.94% 99.91% 99.99% $8.95/month
A2 Hosting 99.93% 99.99% 99.98% $8.99/month
GreenGeeks No data 99.98% 99.98% $10.95/month
DreamHost 100% 99.99% 99.96% $6.99/month
GoDaddy 99.97% 99.9% 99.96% $8.99/month
InMotion 99.97% 99.73% 99.95% $13.99/month
IONOS – Uptime test 2 months No data No data 99.93% $4/month
Hostinger 99.62% 99.48% 99.92% $5.99/month
iPage 99.66% 98.45% 99.85% $8.99/month

To monitor uptime I use StatusCake, a tool that checks each website every 5 minutes.

And remember that if the rate drops below the 99.9%, the Kinsta user agreement guarantees you’ll be refunded some of your hosting charges.

Is Kinsta fast?

Yes, a fast hosting solution. The 1.77 average easily clears the 3.00 seconds recommended by Google for best SEO results (read more about the importance of fast website loading times).

Provider GTmetrix Pingdom Webpage test PageSpeed Insights Total
SiteGround 0.71 0.71 1.78 2.94 1.54
GreenGeeks 0.81 1.49 1.79 2.2 1.56
Namecheap 0.99 1.40 1.92 2.08 1.6
Hostinger 0.97 2.07 1.77 1.62 1.61
WP Engine 1 1.99 1.46 2.2 1.65
Cloudways 0.80 1.39 1.89 2.84 1.73
Kinsta 0.78 2.18 2.17 1.98 1.77
DreamHost 1.16 1.72 2.56 1.92 1.84
GoDaddy 1.14 2.27 2.23 2.1 1.94
IONOS 1.21 2.08 1.74 2.78 1.95
A2 Hosting 0.96 1.40 3.78 1.9 2.01
InMotion 2.02 2.86 2.61 3.52 2.75
iPage 1.76 2.82 2.73 3.74 2.76
HostGator 2.4 5.21 1.87 1.65 2.78
Bluehost 1.74 4.5 2.42 2.82 2.87

Results in seconds

It’s not perfect of course, but this should be more than enough to not frustrate your visitors.

Kinsta & WordPress

Kinsta is purpose-built to host WordPress sites, and it shows in part thanks to:

  • Free WordPress hacking fix: an interesting security feature, where you get priority in case something goes terribly wrong. You can put your site in maintenance mode via Kinsta, and they’ll run their malware removal service for free.
  • Free premium migrations: they are done by their team of WordPress experts. It’s not unlimited, but a nice freebie if you’re just moving your sites to Kinsta for the first time.
  • Server-level caching: full page caching combined with a free CDN and their own Kinsta cache plugin. All of it automates caching based on certain activities, such as publishing a new post.
  • WooCommerce optimization: for WordPress online stores, the caching is designed differently, for instance by not caching shopping cart pages, which helps with the checkout process.

Kinsta & Developer Features

For developers, you’ll be happy to hear that Kinsta also includes staging, integration with WP-CLI, Composer and Git, and one-click cloning.

The staging environments is particularly well-designed, as you can see from the screenshot below:

kinsta review staging

Each environment works by creating a one-click copy of your site, but common sense applies when pushing the changes back to the live version (create a backup, double-check wp-config.php, etc…)

kinsta review push staging live

Final Kinsta Review Comments

Now let’s wrap it all up and gather our thoughts about Kinsta here.

The main takeaway for me is that Kinsta is reliable, fast, and good for business WordPress sites. That includes online stores too. Developers will love all the technical options and, and business owners will enjoy the ease of use and safety features.

But it’s certainly not for everyone. If you don’t need all the bells and whistles, you could look at:

  • SiteGround: for unlimited traffic and bandwidth. It’s more affordable and runs at blazing speeds. The only downside (or advantage maybe) is that they aren’t as WordPress-focused as Kinsta.
  • WP Engine: probably Kinsta’s closest competitors. They’re extremely similar in terms of pricing and features, but you get a few WordPress extras like free themes, phone support in higher plans and a guaranteed uptime of 99.95% (vs 99.90% at Kinsta).
  • DreamHost: one of the most affordable web hosts, with surprisingly good performance for US users. They cut corners on support times and advanced features, but worth looking at nonetheless.

> Try Kinsta risk-free for 30 days

Frequently Asked Questions

The usual suspects: Visa, MasterCard and American Express. You can also make wire transfers, but PayPal isn’t supported.

The number of monthly visits is the sum of IP addresses seen within a 24-hour period as recorded in the Nginx logs. A few things to note:

  • A human lands on your site: +1 visit
  • They browse a new page: +0 (still the same visit)
  • They land on your site from a different browser: +0 (still the same IP)
  • The land on your site from a different device: +1 (different IP address)

There may also be bots counted as visitors, which is why your Google Analytics or Cloudflare Analytics might show slightly different numbers. This is all explained thoroughly in their excellent resource here.

Firstly, you get notifications when you’re at 80% and 100% of your limits. Then it’s roughly:

  • $1 per extra 1000 visits
  • $2 per extra 2 GB of disk space
  • $0.1 of extra GB per content delivered via CDN

Extreme overages, as Kinsta calls them, will cost you a lot more. The way all these stats are calculated are a bit complicated, but once again, expertly explained on their knowledge base.

Yes. You’ll need to open a ticket with their team, and go through a few steps from your dashboard. Note that all your data will be deleted and cannot be recovered (but you can of course perform a manual backup before you go nuclear on your site). Once that’s done, your final bill will be calculated.

The authors

Learn more about us

Josep Garcia

Content Manager

Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at Today I am not an active staff member anymore, but I do hope you enjoyed this article. And if you have any questions, please leave me a comment below.

Cai Ellis

SEO Manager

Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!

Learn more about us

We keep our content up to date

01 Jun 2022 – Single-site hosting plans available
11 May 2022 – Price increase
25 Jan 2022 – New app evaluation
14 Jan 2022 – Checked for accuracy and smaller updates
16 Sep 2021 – Performance update
18 Nov 2020 – Video added
29 Sep 2020 – First review


This article has been written and researched following a precise methodology.

Our methodology