GoDaddy Website Builder Review Is it any good?

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Inka Wibowo

Inka Wibowo

Author

Cai Ellis

Cai Ellis

Researcher

Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.

GoDaddy is, without a doubt, one of the most established names in the internet business. While they’re more famously known for domain names and web hosting, you can also build your website with their very own website builder.

They’ve recently launched a brand-new version, and if that feels a little like deja-vu, it’s probably because it’s the second time in two years that they’ve done so. Their website builder, previously known as GoCentral (and simply Version 7 before that), is now officially a completely new builder called Websites + Marketing. But why “+ Marketing”? We’ll get to that in a minute.

Our biggest criticism of the previous version was that it was too restrictive, so with all these new changes, we wanted to know: have GoDaddy finally improved their website builder? At first glance, it definitely looks promising, with a modernized interface and a completely free plan (which wasn’t an option before).

So let’s dive in and see exactly what’s changed with GoDaddy’s new website builder.

GoDaddy Website Builder Review: What to expect?

GoDaddy Websites + Marketing is a beginner-friendly website builder that offers mobile-optimized designs. The latest version aims to provide a more all-round solution, particularly around marketing (hence the new name). There’s a Content Creator to help you create social media posts, a decent blogging feature, a neat little email marketing tool, and an SEO Wizard to help you optimize your site.

GoDaddy offers a free plan, and paid plans that start at a relatively affordable $11.99 per month. They all come with 24/7 customer support and website hosting. However, you can't use a custom domain name with the free plan. Also, if you plan to open an online shop, you can only do this with their "Ecommerce" plan.

GoDaddy Videos

  • Godaddy Review
Try Godaddy Websites + Marketing for free: https://www.tooltester.com/out/godaddy-youtube Read our detailed review: https://www.tooltester.com/en/reviews/godaddy-website-builder-review/?utm_source=youtube GoDaddy’s brand-new website builder, Websites + Marketing, not only replaces their GoCentral builder - it also comes with a few big surprises. We take it for a spin in our video review. Contents 0:00 Intro 0:42 Getting started 0:58 Designs 1:10 Website Editing 1:44 Settings (incl. Site Backups, Tracking, etc.) 2:03 SEO Options (and limitations) 2:22 Blog 2:43 Appointment bookings 3:00 Email Marketing 3:12 Pricing 3:59 Conclusion (incl. Pros and Cons) Let me know if you have any questions about GoDaddy or other website builders!GoDaddy Websites + Marketing review: What’s the new website builder like?2020-10-30 10:16:05 UTChttps://i.ytimg.com/vi/iuVtj4W7mRk/default.jpg

Try it out for free

GoDaddy Screenshots

GoDaddy Pricing

$0

Free

For simple sites using the godaddysites.com domain. An ad will be displayed at the top of all pages, and some features will be limited.

$11.99

Basic

Lets you use your own domain and removes GoDaddy advertising. Advanced SEO not included. Allows for a small number of social media posts and email marketing sends.

$21.99

Premium

Includes advanced SEO features. Limit of 500 email sends and 20 social media posts.

$24.99

Commerce

25,000 email sends and unlimited social media posts. Added options for online appointments, including accepting payment and recurring events.

$44.99

Commerce Plus

Ecommerce features included like credit card payment processors and abandoned cart recovery.

We’re showing renewal prices for yearly contracts. First year is usually discounted. Free domain name for 1 year included.

Pros and Cons of GoDaddy Website Builder

  • Pros
  • Cons

Pros

  • Smartphone-optimized layouts

    Layouts are responsive and adapt to mobile phones and tablets. Even the website editor works on mobile devices.

  • Easy to use

    The editor is very well structured. Adding and removing elements is a walk in the park.

  • All-in-one solution for marketing

    With an improved blogging feature, built-in email marketing tool and social media content creator, GoDaddy Websites + Marketing manages many of your marketing functions in the one place.

Rating Details

Ease of use Info popup

GoDaddy’s website builder offers a nice and easy editing experience. It follows the convention of most other website builders, with a central dashboard to manage your site, and page sections that you can add and edit directly within the visual editor. As an added bonus, it’s even possible to edit your site on a mobile device. No complaints here, although an ‘undo’ function would be handy.

Choice and flexibility of design (templates) Info popup

The themes aren’t exactly groundbreaking, but they’re clean and mobile-responsive. GoDaddy will suggest a few themes for you to choose from, depending on what kind of website you’re building (store, restaurant, blog etc).

As it’s not a drag-and-drop builder, you won’t get complete free rein over your layouts. However, unlike the previous version, you do get a good variety of options for displaying content (columns, image next to text etc), allowing you to put together a design that will probably be very close to what you’re after.

Advertisement-free Info popup

A banner ad appears at the top of all pages. This can be removed on paid plans.

Languages Info popup

The dashboard and editor are available in English, and many other languages. There is no option to create a multilingual website, though. If you like the editor experience, Site123 is excellent for creating a multilingual website.

Your own domain name (e.g. .com or .net) Info popup

It’s possible to use your own custom domain with your website, as long as you have a paid plan. You can do this by purchasing it directly through GoDaddy, or either transferring or connecting an existing one.

Depth of navigation Info popup

Basically one level only, but it’s possible to add a menu in order to display further navigation links in one place. This’ll help for a cleaner navigation look. Still, we would only recommend GoDaddy for smaller websites (less than 20 pages).

Widgets (small tools to add extra functionality) Info popup

Natively, you have some really useful features such as an appointment scheduler, website popup, messenger (a kind of live chat), and the ability to embed media. You can also add integrations to a handful of external tools (including SoundCloud, GoFundMe, Yelp, and OpenTable). Unfortunately, it still lacks an app store, which you might find limiting for your website.

Mobile App Info popup

  • iOS
  • Android

The GoDaddy app is versatile, letting you not only edit your site, but also manage bookings, store orders, and social media. If you have a GoDaddy store, it also converts into a POS reader, letting you accept payments with your device. Sadly, the app is only available in the US and Canada. You can, however edit your site via the mobile-friendly editor at websites.godaddy.com.

E-Commerce Info popup

All plans allow you to add a PayPal Button. If you need an online store, you would need the highest plan. This includes some nice extras such as appointment booking, product reviews, and integrations with Amazon, eBay, Etsy and more. There’s even GoDaddy Payments, GoDaddy’s own payment processor, which is available in the US. GoDaddy is really only ideal for small stores, however (<5000 products). For bigger stores, check our best ecommerce website builder guide for superior options.

Search Engine Optimization (SEO) Info popup

Unfortunately, SEO options on the free and lowest paid plan are limited to just page titles and descriptions. And even if you upgrade, the optimization options are quite basic. For example, you can’t edit SEO for blog posts. And what’s really baffling is that you can’t change page URLs either – they’re autogenerated, and they change every time you change your page title, which is terrible for SEO! We did like that you can view Google search metrics directly within the tool, however, their “big SEO draw” – the SEO wizard – is really only useful if you’re a beginner.

Blog

The blog is definitely an improvement on the previous version, with new features including categories, social sharing, email subscription and commenting (thanks to a built-in integration with Disqus). However content is limited to text, images and video, and there’s no HTML editor either.

Visitor statistics Info popup

Stats such as pageviews and a comparison score against other similar sites are available via the Insights feature. You can also integrate with Google Analytics, Facebook Pixel and Pinterest Meta Tag. It’s possible to use the HTML element to add another tool.

Contact form

The contact form feature is pretty sophisticated, with the ability to add fields, display an opt-in button, and even include a ‘Message us on Whatsapp button’. You can choose to display it in a number of layouts (for instance, with a map).

Password protection & member areas Info popup

You can password-protect pages and invite members to view them by creating their own login. It’s also possible to hide pages from the navigation.

Newsletter tool Info popup

GoDaddy offers an integrated newsletter solution for simple email campaigns. Through it, you get access to your standard statistics – opens, clicks, bounces etc.

Add HTML code Info popup

HTML, CSS and JavaScript can be added to pages through their dedicated HTML-Element.

Storage space

Unlimited

There is no web space or bandwidth limit. It’s possible to create up to 999 pages.

Backups & Restore Info popup

You can create and restore backups whenever you wish using the Site History feature. Please note that blog articles and store items won’t be changed when you restore to an earlier version.

Support

  • FAQ
  • Chat
  • Email
  • Telephone

A knowledge base with how-to videos and guides will help with your first steps. While it’s great that there is 24/7 support available, we found it a bit slow at times. Other help resources include phone support, a Community forum and a blog.

Fun Factor Info popup

One of the easier editors we’ve used, with a decent amount of design layout options, useful content sections (image galleries, price lists etc). Definitely an upgrade from the previous version, where you didn’t get a lot of creative freedom.

Overall Rating

4.1

As a beginner-friendly website, GoDaddy really delivers – it’s simple, intuitive and a breeze to use. It also offers a great selection of in-built sales and marketing tools (blog, online store, social media creator, and email marketing) which work fantastically. While limited in terms of design control and SEO options, we think it could work well for anyone whose website requirements aren’t too complex.

GoDaddy Website Builder Review: A More Detailed Look Into GoDaddy’s Features

How easy is it to set up a website?

Nervous about setting up a website for the first time? Thankfully, it’s very hard to get it wrong with GoDaddy! In fact, it offers two different yet equally simple paths to building your website.

The first option is to navigate to the GoDaddy Websites + Marketing homepage, then hit the ‘Start for Free’ button.

GoDaddy kicks off the process by asking a series of questions about the kind of website you want to build. If you make a mistake or change your mind, you can hit the ‘Back’ button at any time to change your responses.

godaddy start website

Alternatively, you can go straight to the Templates page and browse through the available categories to find a theme you like. Hover over it, and you’ll be able to either preview the template as a published website, or hit ‘Start Editing’ to select it for your site.

godaddy website templates

One thing that sets GoDaddy apart is the ability to switch your template. With GoDaddy, you can change to a completely new theme without losing the content you’ve added. In our experience, it’s very rare to find a website builder that offers this. So, it’s good to know that you can refresh your design at any time should you feel like changing things up a little.

switching theme with godaddy

Changing the theme of a GoDaddy website – incredibly, you won’t lose your content if you switch to another template

To help orientate you, GoDaddy offers a handy checklist of ‘Next steps’. These are based on the website goals you previously specified, and can help to guide you on where to focus your efforts:

godaddy websites next steps

Navigating the editor is pretty straightforward, although there are a few quirks. For one thing, while GoDaddy’s editor is visual (in that you can see your changes as you’re making them), it’s not drag-and-drop. It’s therefore not possible to move elements like text and images around by dragging them – instead, you can only add sections by choosing from a list of pre-built layouts:

add section in godaddy

You’ll also notice that it lacks an inline text editor. So, any changes you make to the text happen in a window to the right of the editor, rather than directly within the page:

godaddy text editor

In this sense, it’s less flexible and intuitive than drag-and-drop website builders like Wix and Squarespace, which give you the ability to place content anywhere you’d like (although this can also have its drawbacks if you don’t have design expertise). But, it’s great if you don’t need to have control over every minute detail of your website’s design.

This may very well be the case if you’re building a business website. Here, a solid set of online business tools is likely to be more important than a groundbreaking website design. So, let’s check out what small business tools the GoDaddy website builder offers.

GoDaddy’s Business and Marketing Tools

Appointment booking

If your business sells services, runs events, or offers classes, GoDaddy’s appointment booking feature allows customers to book these directly on your website.

godaddy appointment booking calendar

The appointment booking calendar on a GoDaddy website

To set it up, you’ll need to exit the Editor and go to your main GoDaddy dashboard. You’ll find it under the ‘Appointments’ menu option at the top.

Setting up appointment booking on your site is very simple – you just need to add each one of your services, selecting from Appointments, One-time Events, or Repeating Events. You also have options to set prices, accept payments, add videoconferencing details, and even let customers reschedule online.

setting up appointments with godaddy

Some nice extra touches include the ability to manage customer reminders via email and SMS, and even allow customers to book via Instagram or Facebook.

After testing it out, we’d say that this is one of GoDaddy’s best features. We found it to be more intuitive than other tools’ online scheduling tools, and more cost-effective, too.

That’s because you’re not charged extra to add this feature to your site. Instead, it’s included in all plans, including the free one. (Squarespace, for example, charges between $14-45 per month for its Acuity Scheduling solution, and Wix only allows you to use its Wix Bookings tool on paid plans.)

However, the entry-level Basic plan only allows you to offer one-time appointments (e.g. consultations). If you want to also offer events and recurring appointments (such as classes and workshops), you’ll need at least the Premium plan. The same is true if you need to accept online payments (which is only possible for sites in the US, Canada, UK, and Australia).

Marketing tools

GoDaddy made a very conscious move into the world of online marketing when it decided to call its website builder ‘GoDaddy Websites + Marketing’. So, let’s see how well it delivers on that promise.

When you navigate to ‘Marketing’ in the dashboard menu, you’ll find a decent number of features within GoDaddy’s marketing toolkit:

  • Social media manager – allows you to connect your social accounts, schedule posts, and even create social content with the help of the GoDaddy Studio content creator
  • Marketing calendar – gives you a calendar of upcoming events and holidays to inspire your marketing campaigns
  • Digital ads – lets you create and run ad campaigns on Facebook and Instagram
  • SEO – GoDaddy’s SEO Wizard helps you identify relevant keywords to target and helps you add search-optimized text to your site
  • Email Marketing – a newsletter creator that lets you send email marketing campaigns (with templates included)
  • Blog – lets you create, schedule and publish blog posts

Of these, we think GoDaddy Studio Content Creator is one of the most useful. If you’re familiar with graphic design tools like Canva, you’ll have no problem getting used to the editor. There are hundreds of templates to choose from, and it’s free to download the images and use them for your social media posts.

godaddy studio

GoDaddy’s social media content creator

The SEO Wizard is also a good jumping-off point for those who are new to search engine optimization, providing a step-by-step guide on how to optimize your site. However, we’ve found that website builders like Wix provide more advanced SEO options (301 redirects, editable robot.txt files, etc.), and are therefore a better choice for those with more SEO experience.

The Blog is an indispensable tool for those who aim to get more organic traffic to their site, and GoDaddy’s blog actually comes with some very handy features – the ability for readers to share posts to social media, for example, and to receive blog updates via email.

godaddy websites blog editor

But, it lacks a few other essential features. You can’t add multiple authors, for example, or enable commenting. The editor itself only allows you to add text, images, videos, and dividers – there are no options to create tables, galleries, or embed HTML code.

If you’re after more advanced blogging functionality, your best bet would be a tool like Squarespace, which offers a much greater range of blogging features.

Despite this, we think it’s worth recognizing that GoDaddy offers many marketing tools that other website builders simply don’t. If you’re after an all-in-one website and marketing solution that’s easy to manage, GoDaddy could be just what you need.

Selling online with GoDaddy

If you select from one of GoDaddy’s ecommerce plans, you’ll also be able to add an online store to your website. So, how does GoDaddy’s ecommerce functionality compare to other platforms? Let’s find out.

The first thing to know is that GoDaddy is really only built for small to mid-sized stores. Although the two ecommerce plans have product limits of 5,000 up to unlimited, we think you’d start to notice your site slow down quite considerably if you attempted to reach these!

A few hundred physical and/or digital products (at most) is probably more realistic. If you’re planning to sell more, solutions like Shopify or WordPress’s WooCommerce are better equipped to cope with larger product catalogs.

Secondly, GoDaddy – being the giant that it is – is in a rare position of being able to offer much more than just an online store builder. If you hover over “Commerce” in the dashboard’s navigation menu, you’ll see a ton of different options:

godaddy commerce options

Let’s delve a little deeper into these.

The Commerce Hub is a reporting dashboard that gives you an overview of product sales, as well as any services you might sell (via the appointment booking tool we explored earlier).

The interesting thing to note here is that it not only shows you the product sales made through your online store – it also ties in sales made through other channels, such as a physical store, phone, social media, or online marketplaces.

These can be connected via the In Person & POS and Marketplaces & Social menu options. The first option lets you set up a point of sale (such as a physical store or market stall). You can do this either by purchasing terminals and card readers directly from GoDaddy, or by using the GoDaddy mobile app to take payments.

The second lets you connect your GoDaddy store with marketplaces like Amazon, eBay, Etsy and Facebook. You’ll be able to manage sales and inventory all from within GoDaddy, which is a huge advantage if you’re selling across multiple marketplaces.

godaddy sales channels

You can connect GoDaddy to any one of these online sales channels

GoDaddy also offers GoDaddy Payments, its own payment processing service, which lets you accept credit and debit card payments with reduced transaction fees. Note that this is currently only available in the US; however, outside of the US, you can connect PayPal, Square, Stripe, and accept offline payments.

That’s all great news if you’re an experienced retailer – but if you’re new to selling, how easy is it to start selling on your website?

Luckily, just like the rest of the GoDaddy website builder, you’ll find GoDaddy’s online store manager intuitive to navigate.

To get started, you can add products individually, or import them (via CSV, or from an existing Square, Amazon, Etsy, eBay, Walmart or Google catalog). It’s possible to sell both physical and digital products – which is great if you’re looking to sell ebooks or music files, for example.

add products with godaddy website builder

Options for customizing product listings are also pretty generous. Aside from the standard options you’ll find in all ecommerce builders (descriptions, inventory levels, variants, etc.), you can also enable an ‘Add-on’ field which lets customers personalize their product.

From an SEO perspective, we liked that you can customize the URLs for each of your products, although we did notice that a few extra subfolders get added to the final URL, which is not ideal. This seems to be a common problem with ecommerce builders, though – Shopify stores use a similar URL structure (storename.com/products/product-name).

godaddy product urls

GoDaddy adds /ols/products/ to product URLs, which isn’t ideal

Now, let’s take a look at some more of GoDaddy’s more ecommerce-specific features, and see how it compares with other ecommerce solutions.

The shipping options aren’t half bad. GoDaddy lets you offer free or local shipping, as well as in-person pickup. If you’re in the US, you can access real-time shipping rates via USPS and UPS. There is also an option to purchase shipping labels through a ShipEngine integration, giving you access to discounted rates from USPS, UPS, FedEx, and more. However, ecommerce solutions like Shopify (and even Wix) give you more options.

Taxes can be set manually for different regions. If you’re on the highest ecommerce plan, you’ll have access to automated sales tax calculations thanks to GoDaddy’s Avalara integration (again, this is only available in the US). This is similar to what Shopify, Wix and Squarespace provide; however, if you’re outside of the US, Shopify provides more automated options.

While you can send automated abandoned cart emails, this solution is far more simplistic than that offered by other ecommerce platforms. You can only send one email, and don’t have the ability to edit the content of that email (for example, to include special offers).

godaddy abandoned cart email

All in all, GoDaddy’s online store builder comes with a good range of features, although some lack the depth of other ecommerce builders. However, considering that the pricing for an ecommerce plan (which starts at $24.99) is much cheaper than for Shopify or Wix, it’s a logical option if you’re just starting out, or if you only plan to sell a few products.

GoDaddy Website Builder: Our Conclusion

While previous re-launches of GoDaddy’s website builder have been a little underwhelming, we’ve been pleasantly surprised with this latest update. Aside from a fresh new interface and modernized templates, GoDaddy have made a few big improvements to their website builder’s functionality. New features include website comparison metrics (Insights) and password-protected member pages.

They’ve also upgraded existing features, such as their blog, appointment scheduler and contact forms, as well as providing more options for layouts – all of which allow for the creation of more complete, fully-featured sites.

Despite all these changes, the ease of use is still there, with clear navigation and an editor that manages to balance simplicity with a good level of flexibility.

However, there’s still a way to go in terms of providing a greater range of apps and integrations, and improving SEO capabilities.

Will it serve your needs? If you’re looking for an easy-to-use website builder that is a one-stop shop for email marketing, a blog, appointments, social media posts, and an online store, it may very well be for you – as long as you don’t have requirements that are too complex. But if you want something that offers more control in terms of design, SEO, and integrations, GoDaddy isn’t quite there yet.

Given their track record of relaunching a completely new version every couple of years, we also have our concerns about ongoing support. Could a website built on this current version run the risk of being obsolete in just a few short years? We’ll just have to wait and see.

> Find out if GoDaddy fits your project requirements by building a website for free.

Is GoDaddy the right website builder for you?

  • Recommended If
  • Not Recommended If
  • You need a very simple tool to create a website.

  • You want to have your site tightly integrated with your online marketing (email marketing, social media, blog etc).

  • You are looking for an appointment solution with payment option for your visitors.

  • You want to have telephone support.

GoDaddy Example Websites

godaddy gocentral example 1

Cafe Fabe

godaddy gocentral example 2

L&J Realtors

godaddy gocentral example 3

Greener Neighbors

GoDaddy Website Builder User Reviews

2.8

Average Rating

Based on 4 reviews

5
0
4
1
3
2
2
0
1
1

Sven

The cell phone optimization feature may not line up photo’s with narrative box assigned to the photo depending on the page layout.

Arlee

Very basic website, lack of customization, Templates were poor.

Bob

I would recommend any other choice than GoDaddy.
Read More

FAQ

Yes, that’s possible.

It’s possible to add Google AdSense, affiliate links or banner ads.

Yes – the option to create a free website was introduced with the latest release (previously, it was only possible to trial GoDaddy for a month).

GoDaddy Website Builder Alternatives

Are you looking for a GoDaddy alternative but you are unsure which one’s the best for you? Let our smart finder decide for you with 5 easy questions. Have you heard of Wix? We also have a dedicated in-depth comparison against Wix.

The authors

Learn more about us

Inka Wibowo

Content Manager

Hi! My name is Inka Wibowo. I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.

Cai Ellis

SEO Manager

Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!

Learn more about us

We keep our content up to date

20 Jul 2022 - Added more details around appointment booking, marketing tools and ecommerce
05 Apr 2022 - GoDaddy overall rating now 4.1
17 Dec 2021 - Mobile app rating added.
13 Oct 2021 - Updates to ecommerce section
30 Oct 2020 – New video review added
05 Oct 2020 – Review of new GoDaddy Websites + Marketing website builder
09 Oct 2019 – Update reflects the new GoDaddy branding
26 Aug 2019 – Digital products available in the online store
24 Apr 2019 – Minor updates and corrections
01 Apr 2019 – Updated blog section
23 Oct 2018 – Support test ratings added
03 Sep 2018 – A blog and membership tool are available
26 Jan 2018 – General Update (New features available)
24 Mar 2017 – Full review update: new GoCentral website builder
17 Jan 2017 – Added the restore & backup category to the review
10 Jun 2014 – Review update GoDaddy V7
18 Feb 2013 – Video review added
11-15 Feb 2013 – Initial tests

THE BEHIND THE SCENES OF THIS REVIEW

This article has been written and researched following a precise methodology.

Our methodology

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