Best landing page builder

In the past, when I needed a landing page, I would attempt to code one…

…and most of these pages turned out terrible.

As a coding newbie, I just wasn’t able to put together stunning landing pages good enough to show website visitors and potential customers. And the coding was taking way too much time, given that I also had a business to run.

There had to be an easier and better way, so I started researching alternative ways of building landing pages.

That was when I stumbled upon landing page builders and never looked back.

Such platforms made it so easy to build landing pages. All I had to do was drag and drop text and images into my pages, and adjust them to my liking.

I could have my landing pages done in as little as an hour. And often, without even writing a single line of code!

These days, many businesses have gotten into the landing page creator space—which is great news for people like us, who want to build beautiful landing pages with minimal effort.

But with so many choices out there, how can you pick the best landing page builder?

In this guide, we’re going to help you with that very question. Keep reading as we cover how to create a landing page, 9 different tools for building landing pages and their pros and cons!

What Should a Landing Page Builder Include?

With so many landing page builders out there, how can you identify the best one for your needs? Well, we suggest assessing landing page builders based on their:

  • Ease of use. You’re using a landing page builder because you don’t want to code your landing pages manually. So your landing page builder has to be easy to use—it shouldn’t make your life harder!
  • Availability of templates. A good landing page builder should offer a wide variety of templates that you can modify to fit your needs, instead of leaving you to come up with landing page designs on your own (though you can still do that if you want to!)
  • Conversion testing features. Your landing pages not only have to look beautiful—they also have to convert. Check if the tool offers features for optimizing landing page conversions, such as A/B testing and heatmaps.
  • Custom domain. Most people will want to use a custom domain for their landing pages. A good landing page builder will allow for this, and ideally won’t charge you any extra. However, this is not always the case, so it’s good to keep an eye out.
  • Free trial. As you’ll see later, there can be quite a large variation in prices across the different landing page builders, so you’ll want to try out what they have to offer before having to commit. Some free trials will even let you test out the pro features.

How to Create a Landing Page

No matter which tool you’re using, the steps for creating a landing page using a landing page builder are generally the same:

First, create a new landing page file. This can be a blank page, or a page that is based on a template. (If you don’t already have a look in mind for your landing page, we recommend starting with a template!)

Then, use the landing page builder to customize your page. Most tools are drag-and-drop landing page builders, making it a breeze for you to drag your preferred elements (text, images, forms and so on) into the right places on the page.

The more advanced builders will also have free-form features that will let you position your elements practically anywhere on the page, without having to conform to a grid or page sections.

Once you’re happy with your landing page, save it! You can then publish it to your website, or get its unique link for sharing online.

Depending on your tool, you may also be able to connect your landing pages to marketing automations, track your page’s performance and run tests to increase conversions.

Table Comparison of Best Landing Page Builders

How do the above landing page builders stack up against each other? Here’s a quick summary.

Landing page builderPricingComments
Landingi logo

Landingi

Generous range of templates and image assets

Create: $89/month
Automate: $127/month
Agency: $199/month
Try for free
+ Intuitive page builder
+ Generous range of templates and image assets
+ Toggle between desktop & mobile views easily
+10 custom domains on cheapest plan
– Slow page builder load times
– Monthly visitor cap for pricing plans
unbounce logo

Unbounce

Conversion-focused landing pages

Launch: $80/month
Optimize: $120/month
Accelerate: $200/month
Scale: $300/month
Try for free
+ Powerful drag-and-drop landing page builder
+ Publish to custom domain or WordPress website
+ A/B testing
+ AI-powered Smart Traffic tool
– Cannot mix and match page template sections
– Supports only one form per landing page
leadpages logo

Leadpages

Ideal for smaller businesses

Standard: $37/month
Pro: $79/month
Advanced: $321/month
Try for free
+ Budget-friendly option
+ Extensive categorization of landing page templates
+ Leadmeter conversion assistant
+ Wide range of landing page features
– Not the most intuitive page builder interface
– A/B testing not available on cheapest plan
elementor logo

Elementor

Customize beautiful landing pages for WordPress websites

Free: $0
Essential: $49/year
Advanced: $99/year
Expert: $199/year
Studio: $499/year
Agency: $999/year
Try for free
+ Visual drag-and-drop editor
+ Large range of landing page widgets
+ Templates for full pages and specific page sections
+ Affordable option
– Some bugs with displaying paragraph breaks
– WordPress-only solution
instapage logo

Instapage

Premium landing page creator for a premium price

Optimizing: $299/month
Converting: Custom quote
Try for free
+ Instablocks feature for saving and reusing custom blocks
+ Free-form page editor
+ Detailed analytics reports
+ Fast page loading times with Thor Render Engine technology
– Quite expensive
– Some features available only with a custom quote
hubspot logo

HubSpot

All-in-one marketing platform

Pricing for Marketing Hub:
Free: $0
Starter: $50/month
Professional: $890/month
Enterprise: $3,200/month
Try for free
+ Feature-rich landing page builder
+ Free plan available
+ All-in-one platform for collecting and nurturing leads
+ Excellent customer support
– Steeper learning curve
– No built-in menus for landing pages
getresponse logo

GetResponse

Landing pages for email marketing campaigns

Basic: $15/month
Plus: $49/month
Professional: $99/month
Max: Custom quote
Try for free
+ Variety of landing page templates availble
+ Integrated email marketing solution
+ Built-in conversion funnel
+ Cheapest plan is great value for money
– Drag-and-drop landing page builder can be difficult to use
– Need to build two separate versions of your landing page for desktop and mobile users
wishpond logo

Wishpond

Automate your landing page campaigns

Starting Out: $75/month
Everything You Need: $149/month
Rapid Growth: $299/month
Try for free
+ Mobile-responsive landing page templates
+ Native marketing automation features
+ A/B testing
+ Flexible and powerful form customization
– Mixed customer support experience
– Cap on leads

Best Landing Page Builder – A Detailed Look at The Tools

Here’s a closer look at nine landing page creators you can use for your landing page needs:

Landingi

Generous range of templates and image assets

Landingi

Landingi has been praised for its intuitive page builder, over 400+ templates and a dedicated thank you page creator that helps complete the customer journey. And thanks to smart sections, any changes you make to a particular landing page section will be automatically and conveniently applied to similar sections on your other landing pages.

Landingi - Templates

What we like: Images are practically a must-have in landing pages. In this regard, Landingi offers a generous image library of over 5,000 image assets that you can use at no extra charge. You can also toggle between the desktop and mobile views of your landing pages, and make tweaks to their mobile views so they look great there too. The lower tier plan allows for up to 10 custom domains.

What Landingi should improve: The load times for Landingi’s page builder can be rather slow. This can be frustrating, especially if you just want to make a quick edit to your landing page. Also, the pricing plans for Landingi include a monthly visitor cap. (For example, users on Landingi’s $89/month Create plan are limited to 50,000 unique visitors per month.) If you exceed the cap, be prepared to shell out $15/month for every extra 50,000 unique visitors.

Pricing: $89/month and up

Free trial: https://landingi.com/

Unbounce

Conversion-focused landing pages

Unbounce

Unbounce’s drag-and-drop landing page builder is one of the most powerful out there. Apart from letting you drag and drop different content into a landing page, you can also drag such content around the landing page with practically no limits, making it easy to precisely position your content to perfection.

Once you’re done building your landing page, you can publish it to your business’ custom domain, or a WordPress website using Unbounce’s WordPress plugin.

What we like: Unbounce is conversion-focused, so it offers plenty of features designed to help maximize landing page conversions. For example, you can create variants of a landing page to run A/B tests and determine which version of it results in a higher conversion rate. The Smart Traffic tool also uses artificial intelligence (AI) to analyze visitors’ attributes and deliver the version of your landing page that it thinks will be most relevant to them.

Unbounce - Smart Traffic

What Unbounce should improve: While Unbounce offers 100+ landing page templates, these are templates for full pages—meaning that you can’t mix and match templates for different page sections to create a completely custom landing page. Also, currently only one form can be added per landing page, which might not be ideal if you need to include more than one sign-up form on your landing pages.

Pricing: $80/month and up

Free trial: https://unbounce.com/

Leadpages

Ideal for smaller businesses

Leadpages

Leadpages is a popular landing page builder option, given its lower price point and clean, professional-looking landing page templates. Apart from the usual categorization by industry, Leadpages’ landing page templates are also categorized according to page type, style and even color, so you can easily find the best template for use.

A built-in Leadmeter conversion assistant can assess the conversion potential of your landing pages in real-time, before offering helpful suggestions on improving your landing page’s ability to convert.

Leadpages - builder

What we like: Leadpages offers an extensive range of built-in features that you can add to your landing pages, such as countdown timers, Calendly booking options and even OpenTable reservations. Not all landing page builders provide such unique features out of the box. Pricing-wise, Leadpages is one of the most budget-friendly landing page builder options for businesses. You can use your own custom domain or create a subdomain.

What Leadpages should improve: Leadpages’ page builder isn’t the easiest to navigate. Some tools can be buried, making it difficult to find what you’re looking for. In addition, A/B testing isn’t available on the cheapest plan, which means you’ll need to upgrade to a higher plan ($79/month) if you’d like to test different versions of your landing pages.

Pricing: $37/month and up

Free trial: https://www.leadpages.com/

Elementor

Customize beautiful landing pages for WordPress websites

Elementor

Elementor makes it simple to design eye-catching landing pages for WordPress websites using a visual editor. It offers a wide range of features (called “widgets”) that you can add to your landing page; from email forms, icon boxes, accordions and more—simply drag and drop them into the page builder.

The free plan gets you access to 40+ basic widgets and 30+ templates. But to unlock even more widgets and templates, as well as premium features such as third-party app integrations and CSS customization, you’d need to upgrade to Elementor Pro.

What we like: Elementor offers a library of over 200+ templates for specific page sections as well as full landing pages. Pick your favorite template (or combine a few!) as your starting point, then customize it to make it completely your own. Elementor is also one of the most affordable options in this guide, which might be ideal if you’re a WordPress user on a budget.

Elementor - Templates

What Elementor should improve: Elementor tends to occasionally have trouble displaying paragraph breaks. Fixing them isn’t impossible but will take some effort, making this rather annoying. In addition, Elementor runs only on WordPress. So if you aren’t a WordPress user, you’ll unfortunately have to look elsewhere for your landing page creator solution.

Pricing: Free plan available; Paid plans from $49/year and up

Free trial: https://elementor.com/

Instapage

Premium landing page creator for a premium price

Instapage

Instapage offers over 500 landing page templates, and a neat Instablocks feature lets you save customized page blocks for reusing in other pages—no need to rebuild them from scratch. Its landing page builder also allows for free-form editing, so you can drag and drop your content practically anywhere to achieve the perfect look for your landing page.

Once you’ve published your landing pages, you can track their performance using detailed analytics reports; from conversions over certain periods to your traffic sources (organic, paid or blended) and more.

Instapage - Instablocks

What we like: Instapage offers many premium features that help optimize landing pages for conversions, such as heatmaps and dynamic text personalization based on visitor searches. Its landing pages also run on proprietary Thor Render Engine technology developed to help them load fast. Of course, you can use your own custom domain for your landing pages.

What Instapage should improve: A major downside of Instapage is that it is really expensive. Its cheapest plan is $299/month ($199/month on annual billing), and while that comes with unlimited conversions, you’re capped at 30,000 unique visitors a month. If you exceed that limit, you’ll have to get a custom quote. Some features, such as AMP pages and real-time visual collaboration, are also available only on the custom plan.

Pricing: $299/month and up

Free trial: https://instapage.com/

HubSpot

All-in-one marketing platform

HubSpot

While it’s more well-known for being a marketing and customer relationship management (CRM) platform, HubSpot also sports a landing page builder as part of its marketing features. And this landing page builder is feature-rich, offering drag-and-drop functionality, stylesheets, content personalization, multi-device previews and more.

HubSpot - Builder

If you’re unsure whether HubSpot is right for you, you can take advantage of its free plan, which lets you build HubSpot-branded landing pages. To unlock the full power of HubSpot, you’d need to look into upgrading to not just a paid marketing plan, but also its separate (more expensive) plans (or “Hubs”) for other features such as sales and customer service.

What we like: As an all-in-one marketing platform, HubSpot allows for a seamless flow between displaying landing pages to prospects, collecting information on leads and sending automated email campaigns to facilitate conversions. Customer support is also generally excellent, providing clear responses to questions with fast turnaround times.

What HubSpot should improve: There’s somewhat of a learning curve to HubSpot, and customizing landing pages for both desktop and mobile can be a bit tricky if you aren’t used to the interface. Also, HubSpot’s landing pages don’t come with built-in menus. While this move is said to help improve conversions, it can also make it difficult for visitors to view other pages of the website before making a decision. You’ll need to be on at least the Marketing Hub Starter plan (from $50/mo) to use your own domain.

Pricing: Free plan available; Paid plans available from $50/month and up for the Marketing Hub

Free trial: https://www.hubspot.com/

GetResponse

Landing pages for email marketing campaigns

GetResponse

GetResponse provides a wide range of landing page templates to choose from, ranging from templates for opt-in pages to templates for webinars, and all of them are fully responsive. You can also run A/B tests to find the best combination of landing page elements that drives the most conversions.

However, GetResponse might be especially ideal if you need an email marketing solution to go with your landing pages. It comes with solid email marketing features, such as sign-up forms, email automations and autoresponder emails. Use these to capture email leads from your landing pages, before sending them nurture email sequences to nudge subscribers into converting.

What we like: GetResponse’s landing page builder is bundled in its conversion funnel feature, which is handy for building automated sales funnels that get you results. The platform’s cheapest plan is also great value for money, considering that you get access to not just its landing page builder, but also to a whole slew of email marketing features. You can also use your own custom domain at no extra cost.

GetResponse - Funnel

What GetResponse should improve: GetResponse’s drag-and-drop landing page builder isn’t the most well-built, making it rather difficult to customize landing pages. This problem only gets worse as GetResponse requires you to build two separate versions of your landing pages to cater to desktop and mobile users separately, which can be quite a pain to do.

Pricing: $15/month and up

Free trial: https://www.getresponse.com/

Wishpond

Automate your landing page campaigns

Wishpond

Many users of Wishpond use it for its contest and sweepstakes features, but it’s also a strong landing page builder offering over 100 mobile-responsive landing page templates.

When you’re happy with your landing page, connect it to Wishpond’s marketing automation features to automate your lead collection and follow-up processes. You can also create variations of your landing pages to A/B test them for the highest conversion rates.

What we like: Wishpond’s templates can be flexibly modified to fit your specs, and its landing page builder is simple to use as well—just drag and drop your elements into the page. If you intend to add forms to your landing page, then you’ll be glad to know that Wishpond’s forms are highly customizable and powerful. They support unlimited form fields, and even hidden and pre-filled fields! Talk about convenience. You can choose to publish your campaign on a custom domain, Wishpond subdomain, embedded, or in a Facebook tab.

Wishpond - Templates

What Wishpond should improve: The quality of Wishpond’s customer support appears to be mixed. Some users have managed to get quick replies, while others complain about having to wait many days to hear back (if at all). In addition, Wishpond imposes a cap on the number of leads you can get under each plan. If you’ve collected more leads than your plan permits, your campaigns will continue to run, but you’ll need to upgrade to a higher plan to access the extra leads.

Pricing: $75/month and up

Free trial: https://www.wishpond.com/

Best WordPress Page Builder

All the landing page builders featured in this guide are WordPress-compatible. Our recommendation for the best WordPress page builder is Elementor, as it allows you to flexibly build landing pages directly within the WordPress platform at the most affordable price.

Elementor also gets our vote for the best free WordPress page builder, because many of its widgets are accessible on the free plan.

What is The Best Free Landing Page Builder?

If you’re running a WordPress website, Elementor is our pick for the best free landing page builder for the reasons stated previously. Otherwise, HubSpot is also a great option as it offers limited versions of its all-in-one marketing solutions for free.

Conclusion: The Best Landing Page Creator For You

By now, you should have a pretty good idea of how to create a landing page, the different landing page builder options available and their pros and cons. But don’t just take our word for it!

Based on our reviews of the 9 landing page builders above, we recommend you shortlist a few that you think might be a good fit for your needs. Then, sign up for their free trials to test them out for yourself. Here are the links to the free trials:

  1. Landingi free trial
  2. Unbounce free trial
  3. Leadpages free trial
  4. Elementor free trial
  5. Instapage free trial
  6. HubSpot free trial
  7. GetResponse free trial
  8. Wishpond free trial

If you’ve got questions on any of the tools we reviewed, leave a comment on this post and we’ll get back to you as soon as we can.

All the best as you look for your perfect landing page builder!

 

Updates: 

14 Oct 2021 – Removed Wix

About Roberta Phillips, BA (HONS) UEA, NORWICH

roberta phillips

Hi, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I am excited to help you find the best web tools you need for your business to thrive.

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