This table provides a comparison of the best solutions to create ecommerce stores. You don’t need any programming skills to use them, and there is nothing to install on your computer.
We’ve divided them by your project’s size: at the top you can find solutions for medium & large online stores. Scroll down if you are looking for a smaller solution. By the way, if you’re a beginner you may find our ecommerce tutorial worth reading.
For more detailed information, such as a video review, simply browse through the individual test reports!
I am Robert, founder of WebsiteToolTester.com. Already since 2009 we are following the international website builder market, creating in-depth reviews and tutorials.
Unlike many other review websites, we do not sell our rankings. We are passionate about site builders and strive to have the most detailed and up-to-date reviews that exist on the web. Learn more about us here.
Wix Business Basic: $23
Wix Business Unlimited: $27
Wix Business VIP: $49
Ease of use
Physical & digital goods
No sales fees
Real time shipping calculator
For Creatives With eCommerce Ambitions
Online Stores Basic: $26
Online Stores Advanced: $40
Good blog integration
Sell services and subscriptions
Great for social media
Versatile product descriptions
Not as easy to use as other tools
No automatic sales tax
Makes Selling Super Easy
Very easy to use
Supports physical goods, digital goods and services
SSL-encryption on your own domain
Shipping and tax calculator
No offline payment available
PayPal only in the highest plan
No integrations with other platforms
Great for European Stores
Fulfills ecommerce regulations for EU countries
Ease of use
Great cost/performance ratio
No additional sales fees charged by Jimdo
No selling of digital goods possible
No import / export of product data
The Swiss Army Knife of Online Stores
Basic Shopify: $26
Advanced Shopify: $266
Ease of use
Apps & Community
Creating regular content
The Name Says It All
No transaction fees
Solid SEO features
Yearly sales threshold
Create regular content
Best eCommerce add-on for WordPress
Advanced features for larger online stores
Customer and store administrator accounts
Ease of use
Lack of support
The Plug-in That's Packed With Features
Easy to use
Excellent option for existing websites
Free for up to 10 items
Limited design options for non-technical users
Basic stand-alone store builder
A Solution for Experts
Many features available
Deal of the day feature
Blogging system not integrated
Not easy to use
Affordable online store solution with multilingual capabilities. No transaction fees and unlimited products.
Includes a fully-featured free plan if you opt for their payment processor (US only). All plans include unlimited products and bandwidth.
Start Up: $44.95
Your can host your store with an external hosting provider. No transaction fees.
Shopify is an excellent ecommerce platform for smaller and larger online stores. You can create an unlimited number of products and there is no bandwidth limitation, which makes the online store incredibly easy to scale, depending on your needs.
Shopify doesn’t only include excellent ecommerce design templates, but you can also edit them according to your own preferences. Pros have complete access to the template code and they can add more features to the store through the integrated API. Alternatively, you can use the app store. It allows you to integrate many standard features without the need for coding.
If you choose Shopify, you can start selling through multiple channels: Amazon, Facebook, Pinterest, eBay, and many more. You can even add a purchase button for your online store on other websites.
Shopify has basically all the relevant payment and shipping methods covered. Stores based in the USA or Canada additionally benefit from the integrated Shopify Payment and Shopify Shipping solutions. If possible, you should absolutely use these services, or else Shopify will default to charging up to 2% transaction fees for each sale.
If that doesn’t bother you, then this is one of the most robust solutions you can choose without needing to worry about the technology, allowing you to focus completely on sales.
Even though the name says otherwise, BigCommerce is meant for both small and big online stores. Unlike Wix or Weebly, it is built with ecommerce as their main focus, similar to Shopify. With BigCommerce you’ll be able to sell unlimited products with any plan. This includes B2C and B2B.
As opposed to some of their competitors, BigCommerce doesn’t charge any additional transaction fees nor limits the your online traffic. But each plan has a yearly sales threshold limit. If you go over it, you’ll be moved to a superior (and more expensive) plan, even if you don’t need the extra features.
After testing BigCommerce, we were impressed with their SEO features. They have all the most important SEO options store owners might require, and they are easy to implement. For example, customizing title tags, meta-descriptions and URLs is a walk in the park. More advanced features like 301 redirects and sitemaps are also included.
Unless you are ready to dig under the BigCommerce hood, there isn’t a way to create multilingual online stores. It’s true that multilingual support for online stores is something that all store builders need to improve, but some of their competitors have solutions that don’t require coding experience.
BigCommerce is great to create online store related content. In other words, adding products and categories is straightforward. However, if you need to add other types of contents (e.g. blog post or landing pages), things go south quick as it’s not optimized for these.
WooCommerce is the number one ecommerce plugin for WordPress. You can use it for smaller and bigger online stores. However, it’s not exactly beginner-friendly because getting it all set up isn’t nearly as self-explanatory as with the other providers.
The first issue is that you will have to check whether your theme (meaning, your general website layout) is even compatible with WooCommerce in the first place. Making adjustments completely depends on the theme’s settings. Should the theme lack proper documentation, you won’t be able to make any progress unless you consult with a professional.
And even if WooCommerce is in itself free of charge, don’t forget the hidden costs of hosting, a domain, the theme, additional plugins, or extensions.
WooCommerce can shine, however, if you want to sell internationally. By combining it with a plugin such as WPML, your shop can be multilingual. Since we’re talking about open source software, you can also make adjustments and changes at any time (however, remember that this will cost you some time and effort). On the other hand, that also means that there is no dedicated support unless you’re working with an agency or freelancer who offers additional help.
If you aren’t exactly tech-savvy and don’t already have a WordPress website, we recommend checking out a solution such as Shopify. It’s just easier to use.
Wix eCommerce is an excellent choice if you want to create a great-looking online store, all thanks to their 100+ eCommerce templates. Use their fantastic image and video function to give your product galleries that extra pizazz, and always rest assured that everything will look great on phones and tablets. They’re bound to have something for your taste, too.
This store system is ideal for smaller online stores, due to its ease of use and reasonable price. All the products are centrally managed, which is similar to Weebly’s solution. You can sell both physical goods and digital downloads.
Available payment methods cover all the classics: money transfers, credit cards, PayPal. Wix doesn’t even charge a transaction fee.
Wix offers multiple eCommerce plans, but its key features are available even in the lower pricing tiers. You can also try out all the settings in the free version, but you won’t be able to accept payments without paying.
One interesting addition to the online store is Wix Ascend. You can use it to send newsletters to your customers, keeping them up to date on news, offers, and other highlights.
If you’re already a fan of Squarespace’s sleek templates and minimalist aesthetic, you’ll love what they offer in the way of ecommerce. At first glance, Squarespace’s online store templates seem perfectly geared to anyone looking to imbue a sense of high design and craftsmanship into their products – you can imagine handcrafted homewares, trendy footwear and exclusive jewellery all slotting in seamlessly within their website designs.
But Squarespace Commerce is actually much more versatile than that. It also allows you to sell digital products, subscriptions, and services. So whether you’re selling monogrammed handbags, digital artwork, candle-making classes or monthly coffee subscriptions, Squarespace has you covered. And all that without any sales fees from Squarespace.
Not only that – Squarespace’s recently-revamped product editor gives you a generous amount of control over your product pages, with options to customize product descriptions with forms, videos, related products, Instagram feeds and more.
While you can be sure that your storefront will look flawless, there are just a few small things in the backend we’d like to see improved. Automatic tax rates, for the moment, are only available in the US (via a TaxJar extension). Same goes for real-time shipping rates – these apply to domestic deliveries within the US only. Payment processors are limited to Stripe and PayPal (with additional options for AfterPay and Square for POS payments). And there is still no way to accept offline payments (e.g. cash or check).
Despite this, we still think Squarespace is an interesting option for anyone looking to open a small online store – especially if design is a key consideration.
Weebly is one of the providers geared towards smaller stores. The simple structure makes the setup process particularly smooth, and product management is also easy thanks to Weebly’s centralized system. Should your shop see significant growth, you can import and export products. By using external software such as Excel, updating your prices, for example, can be much faster.
Obviously, you can sell more than just standard products such as t-shirts or jewelry. It could include digital goods like MP3s or ebooks. Thanks to the Weebly App Center, adding customer reviews to the store is a piece of cake as well.
If you sell to customers in different regions, you can enter tax information for each country individually. In case some of your customers are located in the United States, you can even automate the tax settings completely. This applies to shipping information too. Thanks to real time shipping rates, your customers will always see the actual cost of shipping when going to checkout.
Of course, support is also included in the package. Apart from the standard FAQ, you can use email, a live chat, or you can call the weebly support team from your phone.
Ecwid is an online store platform that plugs into your existing website, letting you sell products without having to rebuild your site. It’s easy to use, packed with features, and is one of the few ecommerce solutions to offer a completely free plan (as long as you’re selling fewer than 10 products).
Upgrading to one of its affordable paid plans unlocks extra features such as additional sales channels, inventory tracking, product variations and filters, and abandoned cart emails.
Depending on where you’re located, you can also get integrations with more than 50+ payment systems, real-time shipping rates, and automatic tax calculations. Ecwid also boasts excellent multilingual features that won’t cost you any extra to use.
So what’s the catch? Customizing the design of your product pages isn’t as straightforward as it could be, as you’ll need either a third-party app or CSS knowledge. Ecwid’s Instant Site feature, which lets you set up a standalone site for your store, is also pretty basic (for the moment, at least).
Finally, while Ecwid have improved their SEO in recent years thanks to the introduction of SEO-friendly URLs, the fact that they’re autogenerated may cause duplication issues – just something to be wary of.
Volusion is one of the most popular ecommerce builders. They claim to be ‘the all-in-one ecommerce solution’ in the market. It’s a similar concept to Shopify and BigCommerce.
Its entry level prices are a bit cheaper than the competition. However, they limit the amount of traffic your website can receive (e.g. 1 GB, 3GB, 10 GB or 35 GB) and they also limit the number of products that you’ll be able to sell with each plan. So in the end they may not be cheaper for you.
Their ecommerce features are comparable to their competition and they offer similar tools for you to work on your store’s marketing (e.g. coupons, Amazon integration, etc).
However, the difference is that Volusion’s system is not as easy to use as the other tools. For example, creating regular content (e.g. a promotional page) is somehow complicated, and most likely you’ll need to read an entire support article before you do.
It also has some key features missing that you should be aware before purchasing this store builder. For example, if you need a blog, you’ll have to connect one created with an external tool (e.g. WordPress).
These are our three favourite free ecommerce site builders:
If you’ve already got a website but only need ecommerce as an add-on we recommend Ecwid. The here is 10 products too but it’s a more advanced solution overall. Please check out our full article where we review the best free website builders.
Write us! The market changes fast. We are always happy to receive insight on new products.
From the providers listed here, only Jimdo fulfils the requirements for Germany and France. As the requirements are very similar throughout the EU, it should be fine for other member states as well (but we can’t guarantee it).