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Home » Website Builder Ranking » Jimdo Review: Is It Really That Beginner-Friendly? » Online Store

 
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Rating:
3.6

The Best

  • Fulfills ecommerce regulations for EU countries
  • Ease of use

The Worst

  • No selling of digital goods possible
  • No import / export of product data

Starting From

$11

  • Free plan

Jimdo Online Store Review: Its Pros & Cons

Last updated: See Updates

This article has been written and researched by our expert tooltesters through a precise methodology. Learn more about our methodology

Robert Brandl

Robert Brandl

Author

Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.

Jimdo has firmly established itself as one of the go-to solutions among smaller online stores. Why is that, you ask? Well, first and foremost, it simplifies running a store by removing complexity from the equation. These days, 200,000 e-commerce shops worldwide use the Jimdo system.

While Jimdo does not have as many functions to offer as Magento, WooCommerce or Shopify, being full to the brim with a wide array of tools and gadgets has never been their goal, either. Jimdo wanted to be one thing, and one thing only: an easy-to-use online store system enabling anyone to sell goods online. Without having to hire a tech team, of course.

See whether Jimdo succeeds in that regard in this review.

Videos

  • Jimdo online Store in Action
Jimdo online Store in Action video

Jimdo’s Online Store also features a Free Plan where you can sell up to 5 products

Jimdo Online Store Screenshots

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jimdo inventory 1024x467
jimdo payment options
jimdo shipping 1024x713
jimdo store settings
jimdo store item
jimdo discount codes 1024x463
jimdo inventory 1024x467
jimdo payment options
jimdo shipping 1024x713
jimdo store settings
jimdo store item

Jimdo Ecommerce Pricing

$0

Free

Sell up to 5 products.

$11

Pro

Comes with all the SEO options that you'll need. Sell up to 15 products.

$22

Business

Sell unlimited products and use coupon codes.

Only the Business plan offers an unlimited item number for your store. To learn more, please check our detailed comparison of the Pro and Business plan.

Jimdo Ecommerce Pros & Cons

  • Pros
  • Cons

Pros

  • Fulfills ecommerce regulations for EU countries

  • Ease of use

  • Great cost/performance ratio

  • No additional sales fees charged by Jimdo

Rating Details

Ease of use Info popup

It’s not complicated at all to add products to your page. Their settings page provides clear instructions.

Choice and flexibility of templates Info popup

All of Jimdo’s templates can be used for online stores. And while they are all responsive, more flexibility would be desireable. Some of the designs from the ecommerce category lack a bit the look and feel of an online store. The templates are optimized for both smartphones and tablets (e.g. iPad) and they integrate perfectly with the checkout process.

SEO Info popup

It’s possible to customize the title, description and URL of your pages. If you require 301 redirects, you’ll need to get the Business plan.

Product presentation Info popup

Great zoom function, flexible use of any and all elements, including video, etc.

Product variants Info popup

Add article variants for different colors or sizes. Unfortunately you can’t use separate dropdown menus for different product options. This makes editing a little bit more complicated.

Cart function Info popup

A real cart function, making it possible to combine any choice of products with one another.

User ratings Info popup

Product reviews can’t be added.

Article numbers

Assign each product an individual article number.

Payment options Info popup

Paypal, invoice, advance payment, cash on delivery, cash upon pickup, check, etc. Jimdo also handles credit card payments via PayPal and Stripe.

Sale of digital goods Info popup

There is a way. However, due to its complicated nature, you can find more on this subject in the FAQ section below.

SSL encryption Info popup

The entire website and store is SSL encrypted (https) and fulfills all modern security standards.

Customer log-in area Info popup

Not available.

Coupon codes

Fixed amount and percentage rebates are possible. Minimum order values can be defined.

Shipping cost settings Info popup

Shipping rates can be set for each individual country worldwide. (One rate per country, no regional settings for states.) Set maximum shipping costs per order based on price or weight. Only one shipping carrier can be used.

Dropshipping

There’s no such feature available for Jimdo online stores.

Tax settings Info popup

It allows you only to set up only one tax rate, which can be quite a limitation if you are selling internationally. On the other hand it is possible to display VAT prices on the product pages, which is a requirement in most European countries.

Article management Info popup

Jimdo tracks what you have in stock.

Confirmation emails customizable Info popup

Completely customizable. E-mails are sent automatically upon marking an order as “shipped”.

Importing product data Info popup

Not available.

Exporting product data

Not available.

E-Commerce analysis Info popup

The order confirmation page can be customized. As a result, you can include Google Analytics E-Commerce Tracking and other functions.

Exporting order data Info popup

Creates imports for billing and accounting software.

Support

  • FAQ
  • Chat
  • Email
  • Telephone

Email, wiki and forums. In general, the assistance provided is of good quality, but could sometimes be faster.

Total Score

3.6

Great cost/benefit ratio. Very easy to use thanks to the limited amount of functions. An added benefit for users from EU countries: Jimdo fulfills local ecommerce regulations. Try Jimdo’s Online Store here.

Conclusion

And indeed, Jimdo makes ecommerce possible for small-scale vendors. Anyone sticking to eBay or Amazon until now could consider taking steps towards a more individual and personal platform. The great advantage is that you are in control: you make the rules and have no expenses beyond payment service fees.

Additionally, the online store integrates really well into the rest of the website builder. Everything fits together seamlessly and feels consistent. As Jimdo offers a blogging feature, too, you can use that for content marketing and save on advertising.

The JimdoBUSINESS plan covers a great functional range for search engine optimization. We can definitely recommend it for small to medium-sized online stores!

> Click here to test the Jimdo Business Plan for free

Should you want to sell only a few articles, you might want to look at the JimdoPRO plan. It costs only $11 per month and lets you sell up to 15 articles.

Jimdo eCommerce Example Sites

jimdo teddytroops 1024x772

Jeffcannata

Gifts

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Intuitive Productions

Accessoires

henle

Henle

Headbands

FAQ

You can use Jimdo’s e-commerce feature anywhere in the world.

There is an “inofficial” way to automate sales of digital goods. As you see in the screenshot, you can add an item number to your product items. (You need to activate the item number in your settings first.) Instead of the item number you enter the download link here.

When a customer now orders the digital good, the item number will be emailed to him in the confirmation message.

Jimdo Digital Goods

If you prefer a website builder that has this feature integrated and supported you should check out Weebly or Squarespace’s web store.

Sales and use taxes is pretty tricky some states (e.g. California). You can only set one sales tax rate for your state in Jimdo. I think it makes sense to set this to your combined sales tax rate (California + local district). You’re not responsible for the local tax rate (local district) of the buyer on online sales (shipped through the mail). This was originally posted by Powen Shia of Jimdo.

Jimdo Ecommerce Alternatives

shopify
Read review
weebly
Read review
BigCommerce logo
Read review

Read our Shopify review, our Weebly ecommerce review and our BigCommerce review to find out if they are suitable alternatives to Jimdo ecommerce, for you!

The author

Learn more about us

Robert Brandl

Founder and CEO

Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.

Learn more about us

We keep our content up to date

10 Jan 2017 – SSL encryption is now available site wide and in all Jimdo plans.
11 Apr 2016 – SSL encryption (https) is now enabled for the entire checkout process.
28 Jan 2016 – Stripe credit card payment added. Only available for Jimdo Business.
26 Nov 2014 – Tax settings added
26 Mar 2014 – Shipping costs are now more flexible and can be set for each individual country worldwide.
04 Dec 2013 – Full review of Jimdo Online Store
23 Apr 2013 – You can now create voucher discount codes for customers of your online store.

THE BEHIND THE SCENES OF THIS REVIEW

This article has been written and researched following a precise methodology.

Our methodology

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