Squarespace has made a name for its website builder and especially the blog. But that’s not where the growth comes from these days. The big next thing all site builders are striving towards is ecommerce. Especially after seeing Shopify’s stock explode following COVID-19.
Squarespace has always had their focus on makers, artists, and other small businesses that want to be successful online. The same goes for the Squarespace store. There’s no complicated installation process involved because you manage everything in your browser. Signing up is free and doesn’t require a credit card.
You will have 14 days to put Squarespace to the test. After the free trial, they’ll ask you to upgrade to a paid plan. It’s possible to extend the trial another 7 days, but if you think that Squarespace isn’t the right choice, your store will get deleted after a month automatically.
Hint: Squarespace is not the only online store builder that we have tested. Check out our ecommerce overview if you want to learn more.
How much does a Squarespace Online Store cost?
Squarespace has three plans that come with a fully integrated online shop. They have no product or bandwidth limit. In plain English: You can sell as much as you want to as many people as you want.
The cheapest ecommerce plan, “Business”, starts at $18/month and charges an additional 3% transaction fee on sales.
If you should have a couple of sales, their Basic Commerce plan would be the better option since it ditches those extra fees. Furthermore, your customers can create their own accounts. It’s $26 per month.
The highest plan, Advanced Commerce ($40/month), has some neat features like real-time rates for shipping carriers, advanced discount options and a sync option for Instagram to boost your traffic. Check out our detailed Squarespace pricing guide if you want to know more about monthly costs.
Squarespace Ecommerce Screenshots
Squarespace Ecommerce Pricing
Sell unlimited products (both physical and digital), 3% transaction fee.
Online Stores Basic
Sell online without transaction fees. Adds customer accounts.
Online Stores Advanced
Comes with advanced ecommerce features (e.g. automatic discounts).
Pros and Cons of Squarespace
Good blog integration
The blog is one of Squarespace’s highlights. Adding products from your store directly in your blog posts is super easy.
Sell services and subscriptions
Customers can make appointments and you can charge them monthly or bi-weekly.
Great for social media
Squarespace connects itself with Instagram, Facebook and other platforms. Users can buy products from your store without leaving the app.
Versatile product descriptions
Squarespace’s new product editor gives you much greater control over product descriptions. You can customize them with videos, forms, Instagram feeds, related products and more.
Not as easy to use as other tools
Although the new editor simplifies some aspects of the editing process, the overall usability of the platform could be better. It can be tricky to find certain settings (e.g. changing currency), and displaying product collections on select pages isn’t very intuitive. The editor’s behaviour was a bit clunky at times.
No automatic sales tax
Even though the settings are quite flexible, other tools like Shopify can handle this automatically.
Ease of use
The new product editor has a clean and minimalistic design and is simpler to use than the previous (classic) editor. However navigating the platform presents its own challenges, as things aren’t always easy to find. While creating multiple Store Pages (production collection pages) is theoretically possible, we couldn’t figure out an easy way to make this work
Choice and flexibility of templates
The selection isn’t huge but they all look great. All designs are responsive so they will be displayed well on mobile devices.
You can change all relevant SEO settings like the product page’s URL, page title and meta description. The only smaller downside is Squarespace’s relatively slow loading speed on mobile devices.
Gives you more control over presentation than most ecommerce platforms. Products are displayed on their own ‘product detail’ page, where you can include over 40 different types of content (e.g. videos, Instagram feeds, calendars, forms for product customization). There’s also the ability to add Amazon product listings and Opentable reservation forms. To increase your customers’ spend you are also able to show ‘related items’.
Each item can have up to 6 options and 250 variants (SKUs). Managing them in the new product editor is faster and easier than in the classic editor.
Real shopping cart.
There isn’t an easy or integrated way to add user product reviews.
Squarespace generates SKUs automatically.
Checkout, payment & shipping
Accept credit card payments (Visa, Mastercard and American Express) through Stripe, their payment processor. The fee is $0.30 + 2.9% per transaction. Squarespace charges an additional 3% sales fee in the Business plan, but higher plans reduce it to 0%. Other than that PayPal, Apple Pay and Square (for POS) are available. Offline payments like cash or bank transfer aren’t possible.
Sale of digital goods
The buyer receives a download link via email that will be valid for 24 hours. The max. file size is 300 MB. We liked the fact that there is also a special product type for services such as consulting.
Checkout and payment pages are SSL encrypted.
Customer log-in area
The ecommerce plans Basic Commerce and Advanced Commerce provide customer accounts.
Fixed amount off or percentage discounts. Another option is free shipping. The duration can be limited.
Shipping cost settings
Flat-rate or based on the weight of the items. Furthermore, there are the carriers USPS, FedEx and UPS available for automatically calculated shipping cost.
It’s possible to connect the store with fulfilment providers like ShipStation, ShipBob and Spocket, but not with marketplaces like AliExpress or Amazon Fulfillment. Artists can integrate stores with on-demand printing services like with Printful, Art of Where and more.
Automatic tax rates are available for the US only (via a free TaxJar extension). Allows local tax rates (ZIP code based) as well. You can set up individual VAT rates for all countries worldwide. Tax-inclusive pricing can be enabled.
Stock control: customers will never be able to place any orders you are not able to fulfill. You can set a threshold for automatic email notifications to you. You are also able to activate a waitlist where your customers can sign up for a notification when the desired item is back in stock.
Confirmation emails customizable
Notification emails are customizable in HTML.
Importing product data
Import products from your existing Etsy, Shopify or Big Cartel store or via .csv file.
Exporting product data
It’s possible to export a product via a .csv file.
There’s an internal tool available, but you can also add a Google Analytics tracking code to the checkout page using the code injection feature.
Exporting order data
Export all your orders as a .csv file for your accounting or invoicing software. There is also a direct integration with TaxJar and Xero (US only).
Squarespace offers help via email and live-chat. Other than that, they have an extensive knowledge base with detailed articles, plus videos, webinars and a community forum. We’ve made good experiences with their support so far. The quality of answers was usually really good, although it sometimes took them a while to reply to emails.
Squarespace is decent ecommerce store for smaller operations, good for bloggers and other solopreneurs. It’s great for SEO and also offers great integrated marketing features like infobars and popup messages.
What can I sell with Squarespace?
It depends on your plan, but Squarespace is quite flexible. You can use it for:
- Products for shipping and pick-up
- Digital products (ebooks, MP3s, photos, etc.)
- Subscriptions (online courses, newsletters, etc.)
- Gift cards (for your store)
- Donations from your website visitors
Of course, there are some limitations. While there are integrations with dropshipping and print-on-demand services like ShipStation, ShipBob and Printful, other solutions like AliExpress, Amazon Fulfillment or eBay Fulfillment aren’t supported (yet). If you need such a solution, we recommend you check out our Shopify Oberlo review.
Adding products and services
The process is straightforward. You select what type of product or service you want to add, upload your photos and fill in your information.
Adding a product in Squarespace’s product editor
In case you offer product variations, that’s not a problem. Instead of adding a t-shirt three times in different colors or sizes, you simply add the variant to the existing product. This will save you some time and keep your store better organized.
What I like is that you can add a form to ask for further details. Let’s say you provide customized tote bags – customers can tell you exactly what they want printed on their bag. However, it’s not a customizer with a preview function.
What are Squarespace’s payment options & fees?
Squarespace Ecommerce provides two payment options: credit card and PayPal. Credit card payments are handled through Stripe’s payment gateway. Customers can check out with Visa, Mastercard, American Express, Discover and Apple Pay. Afterpay is also available in most English-speaking countries.
You can define one currency for your store ($, €, ¥,..). However, it’s not possible to offer your products in various currencies.
They also introduced Squarespace POS, which is a payment solution for physical stores. This will make sure your inventory and customer data is always in sync – both online and offline. You can get credit card readers and other hardware through Square, the service they are using for POS.
Unfortunately, there aren’t any offline payment options like cash or bank transfer. So even if a customer wants to pick up his order at your store, it has to be paid online.
This brings us to an important point: transaction fees. Both Stripe and PayPal will charge you a transaction fee for sales. Typically, this is 2.9% + 30¢. Prices can slightly vary, depending on your country.
On top of that Squarespace will charge you 3% in their Business plan (which is technically not part of their eCommerce plans). We therefore highly recommend you pick an eCommerce plan (Basic or Advanced) to avoid these extra fees!
Overview of the shipping options
Let’s start with the easiest shipping option: flat rate. You can either offer it for a whole order or per item. The big advantage is that customers won’t be surprised about the shipping costs at the checkout. The flat rate can be also used for free shipping.
If the weight is crucial, you can pick the “Depending on weight” option to define specific shipping cost ranges. Keep in mind that this option neither accounts for package volumes dimensions, nor shipping distances.
For more convenience, it’s also possible to choose carrier calculated shipping. The costs will be automatically calculated by the carrier. You can select FedEx, UPS and USPS. This option will give you the exact price – no matter how far, heavy or big the parcel is.
Even though the shop can’t handle payments in cash, you can offer store pick-up. Customers have to pay for their purchase online. We wish Squarespace were more flexible here.
Setting up the taxes
Let’s talk about taxes! No one likes them because they make things complicated. Even though Squarespace can’t provide any legal advice, they offer a detailed how-to guide to set up the taxes the correct way.
It works like this: The tax rates can be manually applied on products, services and shipping. Outside of the US and Canada, taxes can be applied only on a country level. In Canada, you can apply province-level taxes, while the US lets you set taxes on states and zip codes, e.g. United States 0%, Florida 6%, Miami Dade County 1% (meaning a combined sales tax rate of 7%).
If you’re located in the US, you’ll also be able to apply automatic taxes using the TaxJar extension, which is free if you sign up for it via Squarespace on the Basic and Advanced Commerce plans. This will automatically calculate taxes based on states, counties, cities and zip codes.
Squarespace also creates invoices. You can always download them as an .xlsx-file and import them into an accounting software. However, to make your life easier, you can connect your online store with accounting services like TaxJar and Xero via the Squarespace Extensions marketplace. Even though they cost extra, they will help to eliminate the hassle of sales tax collection.
Squarespace Marketing and Social Media
Once you’ve created your online store, get ready for the real work to begin. Launching a shop and waiting for new customers won’t work. You’ve got to put some sweat into it.
Luckily, Squarespace isn’t an isolated ecommerce solution. It’s great for social media because you can connect the online store with Facebook, Pinterest and Instagram. So, reaching a new audience and turning them into loyal customers isn’t a problem with Squarespace.
But that’s not all. You can also send emails from your online store. Up to three campaigns are included. If you need more, you have to add an email plan to your store. Of course, you can also use other providers like Mailchimp or ActiveCampaign.
There is a direct integration with MailChimp available but since Squarespace also offers a connection to Zapier you can connect your site pretty much with any popular newsletter service. This will allow you to subscribe customers in the checkout process.
And if you like, you can even throw pop-ups and announcement bars at your customers. Don’t go too over the top though!
Performance and analytics of your online store
Of course, you want to know your audience better. Squarespace can provide some analytics about your sales, traffic and other activities. This is very handy in order to improve the overall experience and shop strategy.
You might find out that most customers live in Chicago or have never returned after their first purchase. Or maybe Instagram performs much better than Google or email marketing. This info can help you launch a new campaign to get them back.
Squarespace also track the internal site search. Maybe people don’t find what they are looking for. I guess it’s time to take some action, because you might lose a sale.
If you love juggling with figures, you’ll love their Squarespace Analytics app. It’s available for iOS and Android.
Squarespace’s online store is a solid way for small businesses to get their merchandise out to the public. It’s directly integrated in their website builder and can always be added afterwards without problems. All themes are compatible with the online store.
Setting up the store is not complicated. Most steps are self-explanatory and very well explained (partly with video). The new product editor makes the overall editing experience simpler, although we think the menu could be better structured to make it easier to jump from editing your website to managing your store.
We like that you can not only sell physical goods, but also digital goods, services and subscriptions – something particularly suitable to bloggers and freelancers.
Only two payment processors are a bit too limited for our taste. They support Stripe (for credit card payments) and PayPal. In order to avoid Squarespace’s own 3% sales transaction fee, you have to sign up for one of their Commerce plans, which are $26 (Basic) or $40 (Advanced) per month. This makes sense when you are making more than $3000 in yearly revenue.
Shipping and taxes are quite flexible, but Squarespace could improve the tax settings. Adding new tax rates isn’t a problem, but having an automated solution for countries outside the US would be more intuitive.
Even though it’s great that they offer more advanced ecommerce plans, which allow you to grow. But if you are planning to scale your online store massively you might find that a dedicated ecommerce provider like Shopify or BigCommerce gives you more room to grow. It is great though that Squarespace keeps improving their product, most recently adding Squarespace Extensions, a repository for external apps.
If, however, you just want a simple solution that integrates perfectly with your website or blog you can’t go wrong if you want to put Squarespace Ecommerce to the test. They have a 14-day free trial.
Squarespace Example Stores
Squarespace Ecommerce Alternatives
Does Squarespace Commerce support Paypal?
Yep, your customers are able to pay via PayPal in your store. Unfortunately, you can’t use PayPal to pay for your Squarespace site.
Will my Squarespace online store on mobile devices?
Yes, their layouts are responsive.
Is the ecommerce module good for SEO?
Squarespace’s SEO capabilities come with a couple of big limitations when building an online store: you won’t be able to customize title tags or meta-description tags for your product pages. This will make it more difficult to rank in search engines such as Google or Bing.
Additionally, these limitations also apply for blog posts.
Latest Review Updates
11 Aug 2021 - New product editor
15 Oct 2020 - Minor updates
15 Apr 2020 - New video review added
26 Feb 2020 - Updates related to Squarespace's new version 7.1
12 Dec 2019 - Squarespace Extensions launch.
13 Nov 2019 - Launch of Squarespace POS.
11 Sep 2019 - SEO updates
10 Jul 2019 - General review update
23 Nov 2017 - Customer Logins available
28 Sep 2017 - Additional review criteria added.
14 Dec 2016 – Paypal is now available.
07 Apr 2016 – Sales fees updated.
26 Nov 2014 – Tax settings added.
02 Jul 2014 – New review layout, general updates.
31 Jan 2014 – Online store is in every plan available.
04 Dec 2013 – More countries added.
20 Aug 2013 – The online store is now also available in the UK.
30 Mar 2013 – Video review of the online store added.
20 Feb 2013 – Squarespace adds a shopping cart with their Business plan.