IONOS MyWebsite is a website builder from the German internet giant 1&1. It’s aimed at small and medium-sized companies looking to set up their own online presence. You can choose from a range of layouts, images, and texts tailored to specific industries. A great first step, that most competitors are not offering, is to create an online business card, so that visitors can at least see your contact details while you're still building your website.

It's just as straightforward to get a personal website online using the IONOS website builder. You are free to customize any of the designs provided to your heart's content, so you can soon replace all the photos of corporate types wearing suits with cat pictures if you want. And there's an image archive containing 20 million pictures for that very purpose.

It's interesting to note that the website builder has been provided by Duda as a third party rather than having been developed in-house. But we are pleased to see that 1&1 are charging less than Duda themselves. Plus, the industry focus sets the two products apart, with 1&1 having adapted all of the designs accordingly. The digital business card is also an additional feature that can go live before the website itself is published.

Even though 1&1 doesn't offer a free test version, at least they provide a 30-day money-back guarantee.

Let's take a look at the pros and cons of IONOS MyWebsite in a little more detail:

Find our full review here: We'll take you through 1&1's website builder and show ... Review of the 1&1 MyWebsite Business site builder 2013-01-15T13:20:37.000Z


1&1 MyWebsite Pricing



For creating personal websites; all standard features included. Also for beginners.



For creating business websites using industry-specific templates; professional domain name, email address, and mailbox included. Advanced features.


Online Store

Includes an online store and additional marketing tools for sending newsletters.

Domain name included; monthly prices apply for a 12-month contract term (excl. VAT); discounted rates available for the first year. A set-up fee is sometimes charged.

Pros and Cons of 1&1 Website Builder

Ideal for multilingual sites

If your business has an international audience, you can address them with ease using the integrated translation function (Basic and Plus package). There are 60 different languages available.

Customer support hotline included

Phone support is included with all 1&1 MyWebsite packages.

Option to create backups

You can save backups at any point and restore these versions whenever you need to. So if something goes wrong, you’re just one click away from putting it right.

Blog import option

If you already have a blog with an RSS feed, you can easily migrate this over to 1&1 MyWebsite.

Other products

IONOS offers a lot of different products, like email accounts, WordPress hosting services or domain name registration. Some users may find it handy to have all products under one platform.

No option to trial without signing up

Unfortunately, 1&1 doesn’t offer a version you can test out before purchasing the product. There’s a money-back guarantee covering the usual trial period, but you have to remember to cancel your subscription in time.

Issues with content suggestions

The benefit of having industry-specific content available can also prove to be a problem. If you don’t adapt the text suggestions at all, search engines will detect duplicate content, which will have a negative impact on your rankings.

Image quality

An archive containing 20 million images may sound pretty amazing but the quality of the majority of them is questionable as they look so contrived. We think that real-life, genuine-looking photos are the key to a website being spot on.

Rating Details

criterion rating comments

Ease of use

Although you might feel a little overwhelmed by the sheer number of options offered by 1&1 when you first start to manage your website, the editor is actually nicely structured. It’s easy to drag & drop specific elements, before moving everything to exactly where you want it on the page. The only tool we can think of that is easier in this respect is Wix.

Choice and flexibility of design (templates)

The designs provided by 1&1 can be a bit outdated and they are aimed at specific industries, yet you are free to modify them to suit your needs. It’s even possible to modify tablet and smartphone designs to your own taste. Unfortunately, the images are standard stock photos that look very contrived. In developer mode you can even access the source code for the templates. Be aware that’s not possible to change the template for a new one once you’ve selected one.



A small 1&1 banner is displayed at the bottom of the page by default, but you can get rid of this with just one click of the mouse.


One of the biggest selling points is that it’s possible to select one or more languages at any point (from the 60 available). You can add and deactivate these as required, without having to delete them. There’s also the option of machine translation using Google Translate (but you should never use the text produced without having it checked and edited first). The website editor itself is available in 11 languages.


Your own domain name (e.g. .com or .net)


A domain name is included with the Now package and all other packages above that. You can pick from: .com,, .ca, .net, .org, .info, .biz, .eu, .online. The alternative is to link up an existing external domain name or transfer one over to 1&1. SSL encryption is activated by default. An email address and mailbox are included as well.

Depth of navigation

You can add up to 3 layers, which should be plenty in most cases. Having said that, it would be better to have a little extra flexibility here for more complex navigational structures.

Widgets (small tools to add extra functionality)

There’s no proper app store, but you can create your own widgets. These may come in the form of a pop-up advertising a special deal or containing information for returning visitors. For example, if you have someone who has already visited your website and taken their time to buy something, you might want to activate an automatic discount code pop-up.



Banner advertising, AdSense, and so on can be incorporated really easily.


You can add an online store in the Online Store plan. It’s based on Duda’s ecommerce solution.

Search Engine Optimization (SEO)

You can change the page title and description, URL, and indexing via the SEO settings. Even 301 redirects can be set up, which is important if you ever change URLs of a page. Blog posts SEO titles have some limitations.


To be fair, the blog function is pretty easy to use. Looking at things from a search engine optimization point of view, though, it would be nice if the SEO title was separate from the post heading. Unfortunately, only one field is currently provided here. You can also import existing blogs using the RSS import function.

Visitor statistics

There’s no built-in statistics tool, but you can add standard solutions like Google Analytics and Matomo using the relevant code.

Contact form


You can set up your own forms and we think it’s a nice touch that there is direct compatibility with a few other service providers including MailChimp and Constant Contact.

Password protection & member areas


You can set up a separate password for each individual page.

Newsletter tool


A newsletter tool is included with the Online Store package, but we didn’t test it out.

Add HTML code


There is an element that allows you to use custom HTML or JavaScript in your website, or you can add this code within the page header.

Storage space


Unlimited storage space comes  with all packages. The number of pages is unlimited too.

Backups & Restore


You can create a backup at any point and everything is also backed up automatically every time you click to publish the website. Restore a saved version with just one click of the mouse.



No Chat

Yes Email

Yes Telephone

1&1 is one of the few providers that does offer support over the phone. However, we would recommend reading the FAQs before calling the hotline. Alternatively, you can always send the support team an email. The live chat function is currently only available for sales advice.

Fun Factor

Once you’ve worked out how to move the elements around anywhere you want, the editor is actually fun to work with. It’s just a shame that you can’t give it a go for free without having to go through the full registration process.

Overall Rating


IONOS MyWebsite has an industry focus and comes with the option of one-to-one support via the telephone hotline if you have an issue you need to deal with right away. Overall, this is a well-rounded product with plenty of excellent features.


1&1 MyWebsite is a website builder that has clearly been designed with business sites in mind. The business card feature allows you to get the ball rolling by putting your contact details online before you even start to work on the rest of your online presence. This takes the pressure off and gives you some time to create your website. And you have plenty of industry-specific templates to help you get started.

As with Duda, it’s very easy to have your website content translated. And you don’t have to mess around adding new languages via the menu like with other website builders – 1&1 allows you to simply activate them using the language feature.

Once you’ve got to grips with how the editor works, you’ll find it pretty straightforward to create a modern-looking website with some nice effects. The backup feature is a huge selling point, as you can save a backup at any point and then just restore it again as and when you need to.

The blog is a nice extra feature and it’s good to know that store options are available should you need them, but the unbelievably flexible website editor is actually the star of the show here. A nice bonus is their phone support – this is a service that many other providers don’t offer.

If you are looking to create a decent business website, you can’t go far wrong with 1&1 MyWebsite.

> Try IONOS MyWebsite

Example Sites

1&1 Website Builder Alternatives

Are you unsure about what’s your best website builder option? Let our Website Builder Smart Finder help you in 5 questions.


I want to open an online store. Which package do I need?

You’ll need one of the Online Store plans called Online Store, Online Store Advanced, or Online Store Expert). You can read more about online store providers here.

About Robert Brandl, BA (Hons) Munich University MUAS

robert brandl

Hi, my name is Robert Brandl, and I am the founder of Tooltester. I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester (founded in 2010) opens this knowledge to you, hopefully saving you endless hours of research. If you have any questions, please leave a comment. You can also find me on LinkedIn.

Latest Review Updates

10 Apr 2020 – We had to remove Ionos from our ranking as currently, we are unable to get a test account. Without that, we are not able to update our review and keep our high standards, unfortunately.
05 Sep 2019 – Reduced fun factor and templates.
25 Apr 2019 – 1&1 replaced the Pro plan with the Shop plan.
31 Nov 2018 – 1&1 has officially become 1&1 IONOS.
16 Mar 2017 – Review updated in line with the new website builder
17 Jan 2017 – New section backup & restore added to the review
08 Jun 2016 – Review update
19 Oct 2015 – All plans include 200 email addresses
27 Aug 2014 – New rating for templates
31 Mar 2014 – Major updates: new responsive templates, blog feature and a different shopping feature
04 Jun 2013 – 1&1 confirmed that although they advertise “unlimited pages”, in reality that means 500.
15 Jan 2013 – Facelift for the editor and improvents in SEO, video review added
6 Oct 2011 – 1&1 MyBusiness Site is now called 1&1 MyWebsite
20 Sep 2011 – New features added (mobile website, social widget and new templates)
20 Jul 2011 – General update
14 Mar 2011 – General update


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