Website Builders

What Is Wix? An Overview of Design, Ecommerce, SEO & Pricing

Robert BrandlInka Wibowo

By Robert & Inka

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what is wix

Are you looking for an easy-to-use website builder that won’t break the bank? Wix is a popular platform with small businesses and freelancers, offering plenty of features to help your business grow.

Whether it’s designing stunning websites or creating efficient ecommerce stores, Wix has all the tools needed to get started. With powerful SEO and marketing capabilities as well as various pricing plans available, find out why Wix is becoming one of the top choices for webmasters today!

Overview of Wix

What is Wix?

Wix is a very popular cloud-based website builder that enables users to create stunning, professional websites without any coding knowledge. It offers an intuitive drag-and-drop design interface and hundreds of customizable templates, making it easy for anyone to build their own website from scratch. With Wix, you can easily add pages, images, videos and more with just a few clicks.

Next to the regular Wix editor, there is Wix ADI, an AI website builder that simplifies the website creation process even more. Through a series of questions, Wix ADI gathers all the information needed to set up a website draft that is personalized with industry-specific content. They offer a comprehensive knowledge base and various ways to contact their customer support.

Benefits of Using Wix

Using Wix comes with many benefits, including the ability to quickly set up your own website in minutes without needing any technical skills or programming knowledge. Here is a showcase of live Wix websites made by real users.

Additionally, its user-friendly design tools make it effortless for even beginners to customize their site’s look and feel according to their needs.

Since all hosting services are included in the price of the plan you choose, there’s no need for additional costs associated with web hosting providers like domain names or server space rental fees.

Features of Wix

Wix offers a wide variety of features designed to help small businesses and freelancers create an online presence. These include ecommerce solutions such as setting up an online store with integrated payment processing, SEO optimization tools like keyword research and meta tags, social media integration, email marketing automation, analytics tracking, mobile optimization options, live chat support, custom forms creation tools, customer reviews management systems and much more.

Designing a Website With Wix

Creating Pages with the Drag and Drop Builder: With Wix’s drag-and-drop builder feature, creating new pages is simple. All you have to do is select a template or design one yourself using the built-in tools in the editor. Once you have chosen a template or created one yourself, all you need to do is fill out each section with relevant content such as text blocks, images galleries or contact forms etc., which are all available within the platform itself making it easier than ever before! It is also possible to edit HTML code in Wix, although its use is limited.

Wix’s app market is one of its most powerful features, offering hundreds of apps that allow users to extend their site’s functionality. These apps range from live chat tools for customer service support, email marketing automation platforms, ecommerce solutions, pop up lightboxes, SEO optimization plugins and social media integration options. This allows businesses of any size to take advantage of these additional features without needing coding knowledge.

Ecommerce on Wix

Setting up a store on Wix is a straightforward process – simply add products from the dashboard or use the drag-and-drop editor to create custom pages for your store. You can also add apps like loyalty programs or discounts to enhance your customers’ shopping experience.

Accepting Payments on Your Storefront: Wix allows you to accept payments through major credit cards as well as PayPal and their own payment gateway, Wix Payments. Additionally, you can set up recurring billing plans so customers can pay automatically each month without having to manually enter their payment details every time they make a purchase.

With Wix Stores’ inventory management tools, you can easily keep track of stock levels across multiple locations to ensure orders are fulfilled quickly and accurately. You can also integrate with popular shipping carriers such as USPS or FedEx for automated order fulfillment processes that save time and money while still ensuring customer satisfaction.

Ecommerce on Wix is a great solution for small businesses and freelancers looking to expand their reach. Next, we’ll take a look at how to use Wix’s marketing features to maximize your sales potential.

SEO and Marketing Tools on Wix

Wix provides a range of SEO tools (e.g. Wix SEO Wiz) to help users optimize their sites for search engines like Google and Bing. These include features such as the ability to add meta tags, customize page titles and descriptions, create custom URLs, and more. Additionally, Wix allows users to track their website’s performance with their built-in analytics tool, so they can make informed decisions about how best to improve visibility in search engine results pages (SERPs).

Promoting your site with social media integration is also made easy on Wix. Users can easily share content across multiple platforms including Facebook, Twitter, Instagram, Pinterest and more. This helps them reach a wider audience while driving traffic back to their website. Furthermore, users have the option of creating customized buttons that link directly from their website or blog posts to any social media profile or page they choose.

Finally, via the Ascent packages, Wix offers email marketing, which makes it easier for businesses to generate leads. Through automated emails based on user behavior or other criteria they define, businesses are able to segment contacts into lists according to specific criteria such as location or interests; send personalized messages tailored specifically for each list; track opens, clicks and bounces; schedule campaigns in advance; and much more – all without any coding knowledge!

With the right SEO and marketing tools, you can get your Wix site to rank higher in search engines, reach more people through social media platforms, and automate lead generation with email campaigns.

Pricing Plans for Wix Users

Wix offers a range of pricing plans tailored to different types of businesses. From basic free plans to premium plans with advanced features, there is something for everyone.

The most basic plan is the Connect Domain Plan, which allows users to connect their own domain name to a Wix website for free. This plan does not include any additional storage or bandwidth, but it’s great for those who already have an existing domain name they want to use with Wix.

For more comprehensive services, there are several other paid plans available that offer additional features such as unlimited bandwidth and priority support services. These plans range from Combo ($16/month) up to VIP ($45/month). Each plan includes its own set of features so it’s important to compare them carefully before making a decision on which one is right for you.

Finally, don’t forget about special offers and discounts, which Wix offers frequently throughout the year. Be sure to keep an eye out for promotional codes or limited-time deals so that you can take advantage of these savings opportunities whenever possible.

Please make sure you also check out our Wix review! For any additional questions or feedback, please leave a comment! 


Wix is a cloud-based web development platform that enables users to create HTML5 websites and mobile sites through the use of online drag and drop tools. It provides users with an intuitive interface for creating stunning designs, as well as access to hundreds of customizable templates, apps, and widgets. Wix also offers hosting services so users can easily launch their website or store without having to worry about server setup or maintenance. With its powerful features and easy-to-use tools, Wix makes it simple for anyone to create professional looking websites in minutes.


Yes, Wix can be trusted. It is a reliable website builder that has been around for over a decade and is used by millions of people worldwide. Additionally, Wix takes security seriously with its SSL encryption technology and other measures to protect customer data from malicious attacks. All in all, Wix provides an excellent platform for small businesses such as photographers, musicians, artists or restaurants.

Wix is a popular website builder, but it has some drawbacks and complaints. Firstly, Wix’s free plan offers limited features and customization options. Additionally, the platform can be slow to load due to its heavy use of JavaScript and Flash elements.

Furthermore, while Wix provides basic SEO capabilities, they are not as comprehensive as other platforms such as WordPress or Shopify for ecommerce. Finally, it is difficult to export your content from Wix if you decide to switch providers in the future.

Yes, Wix websites are free to create and host. However, there are limitations on the features available with a free website. You can add extra features by upgrading to one of their paid plans. This includes access to more storage space, custom domains, ecommerce tools and other advanced features. Ultimately, it depends on your needs as to whether you should upgrade or stay with the free plan.


Robert Brandl

Founder and CEO

Hi, my name is Robert Brandl, and I am the founder of Tooltester. I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester (founded in 2010) opens this knowledge to you, hopefully saving you endless hours of research. If you have any questions, please leave a comment. You can also find me on LinkedIn.

Inka Wibowo

Content Manager

Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.

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27 Dec 2022 - Smaller updates and corrections


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