Website Builders

Website Builder Benefits 5 huge advantages of using one to make your website!

Cai Ellis

By Cai

website builder benefits

Are you considering creating a website for your business or personal project, but not sure where to start? Website builders offer numerous benefits that can help make the process easier, faster and more cost-effective.

From time efficiency and security benefits, to flexibility in customization options, and scalability, there are many advantages of using a website builder over other popular methods, such as the “WordPress plus web hosting” option, or external designers and developers.

In this blog post, we will be exploring the various advantages of using a website builder, that could benefit small businesses and freelancers alike. Get ready to learn how choosing the right platform can save you both money and time!

The 5 big benefits of using a website builder are:

1. Cost Savings

When it comes to website building, cost saving is a major factor for small businesses and freelancers. With a website builder, you can save money on upfront costs as well as reduce maintenance costs over time.

Lower Upfront Costs

Many of today’s top website builders offer free plans that include hosting and basic features such as templates and drag-and-drop design elements. This allows you to get started quickly without having to invest in expensive web development services or software licenses.

The free plans won’t give you your own domain name and may feature the logo of the website builder, which you won’t be able to remove without upgrading to a paid plan.

Zyro plans

Some website builders, such as Zyro, have very cheap plans!

So if you need something more professional, many of these platforms also offer premium plans with additional features at an affordable price point. Zyro for example is cheaper than many hosting plans.

Website builders are far cheaper than hiring a professional website designer or developer. And when you factor in all the extra set-up costs, they are often cheaper than the WordPress option too.

Reduced Maintenance Costs

Website builders are designed with ease of use in mind so that even non-technical users can manage their sites without needing any coding knowledge or technical expertise.

This means you will be able to make changes yourself. Or, because website builders are so easy to use, you will be able to train an existing team member on how to make changes, very quickly.

This eliminates the need for costly IT support contracts or hiring a dedicated webmaster, which can save you hundreds if not thousands of dollars each year in maintenance fees alone.

2. Time Efficiency

Time efficiency is often just as important as cost efficiency for small businesses and freelancers. And of course they are both intrinsically linked; if things take more time, they will cost you more money!

Another benefit of using a website builder is that it will nearly always save you a huge amount of time over hiring a designer or developer, or building it yourself with WordPress (or another CMS).

Quick Setup and Launch Times

Predesigned templates, drag and drop design interfaces, apps to provide plug and play functionality, and the fact that everything can be done through one platform, means that set up and launch speeds are incredibly fast.


Wix’s ADI will build your website for you! 

Some of the platforms even have AI website builders that will create your website for you once you’ve answered a few simple questions! WIX ADI is a particularly good AI website builder.

It’s even possible to build an ecommerce store in just a few days if you plan it well.

Easy to Use Interface

It’s also important to find a tool that has an easy-to-use, standard interface, so you don’t waste time trying to figure out how things work. Website builders have intuitive navigation menus and drag-and-drop features that make them very beginner-friendly.

Compared to WordPress whose interface can vary, depending on which theme and plugins you’re using, the easy-to-use, standard interface of a website builder is a big benefit.

3. Flexibility and Customization Options

Small businesses and freelancers need the ability to create a unique online presence that reflects their brand identity.

Fortunately, website builders offer a variety of templates and themes, which can be set up quickly and then customized, to provide a specific look and feel that truly matches your vision.

Colors, fonts, layouts, images; they are all easy to edit in a website builder so that your website is genuinely unique.

Most website builders also allow users to add plugins and tools. These can be used to enhance the functionality of the website by adding features such as ecommerce capabilities, contact forms, analytics tracking, etc., all without needing any additional coding skills.

Wix App Market

Most website builders have apps to expand the functionality of your website

Additionally, the drag-and-drop capabilities of website builders make it easy for even novice users to customize elements on their websites such as images, text boxes and other design elements quickly and easily.

4. Scalability

Scalability is another important factor when considering what platform to use for your website, since small businesses often grow over time, requiring more resources and more functionality than initially planned for.

Website builders are particularly beneficial in this respect.

Website builders allow you to quickly add new features or products without having to worry about technical issues or compatibility problems. This could include adding new payment options, starting a blog, expanding into different markets, or even creating custom solutions for customers such as membership areas.

Accommodating growing traffic volumes is also essential when it comes to scalability. If your website isn’t equipped with enough bandwidth or server space, then visitors may experience slow loading times, which can lead them away from your site altogether.

Website builder platforms, (unlike most web hosting providers), automatically provide more resources, as and when needed, to ensure that your website will remain fast and reliable no matter how much traffic it receives over time.

5. Security Benefits

When deciding how you will create your website, it’s essential to consider security issues.

Luckily, another major benefit of using a website builder (rather than self-hosted options such as WordPress or another CMS), is that these platforms will take care of all aspects of security for you!

Regular Updates

The most important part of any tool’s security is regular updates. All software needs updating in order to stay secure against new threats as they arise.

Website builders have automatic update features, so you can rest assured that your data will remain secure without having to manually check for updates yourself.

Built-in Security Features

Most website builders come with built-in security features such as SSL certificates which encrypt all communication between you and your customers’ browsers, making it impossible for anyone else to intercept or read them without permission.

This ensures that sensitive information like credit card numbers is kept safe from prying eyes while still allowing customers access to what they need quickly and securely.

Dedicated Support Team

Having a dedicated support team available 24/7 helps ensure that any potential problems or questions are addressed quickly before they become major issues down the line.

Wix Customer Support

Website builder platforms have dedicated support teams to help you

With this level of service, you can be sure that any questions or concerns about your tool’s security will be answered promptly by knowledgeable professionals who understand how important it is for small businesses and freelancers alike to keep their data safe at all times.


In conclusion, website builders offer a variety of benefits that can help small businesses and freelancers save time, money and effort.

Website builder platforms are cost-effective, efficient, flexible and customizable to meet the needs of any business or individual. Additionally, they provide enhanced security features to protect your data, as well as scalability options for growth.

All in all, these website builder benefits make them an ideal choice for anyone looking to create a small business website or a professional online presence without breaking the bank. However, do make sure you also look at some arguments why website builders can be a bad choice.

Are you looking for the best website builder to create your dream online presence? Here at Tooltester, you can find reviews and ratings of all the best website builders so that you can make an informed decision.

Our unbiased reviews provide detailed insights into the features and benefits of each platform, helping you get maximum value out of your investment.

Not convinced about the benefits of website builders? Make sure to check out our comprehensive guide on choosing a cheap web hosting provider and our WordPress guides instead.

Let us know if you have any questions or feedback in the comments! 

Cai Ellis

SEO Manager

Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!

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