Shopify alternatives

The title gives it away, but I really believe Shopify is the best online store platform in most cases. Still, it may not be for everyone. Yes, it’s growing in popularity and yes, it’s now home to more than 1,000,000 ecommerce. But maybe it shouldn’t be yours. Time to look for good Shopify alternatives.

shopify vs competitors trends

But before we do, let’s go over the platform’s pros and cons. If you want a more thorough report, don’t forget to check out our complete review of Shopify here.

Shopify ProsShopify Cons
  • Ease of use: Shopify is a fairly easy tool to create ecommerce sites – despite the crazy amount of features.
  • Apps & Community: Can’t find exactly what you need? There’s an app for it. The Shopify App store is packed full of free and paid solutions so can expand features with live chat, digital products and much more.
  • Template selection: they offer a range of more than 170 professionally designed templates (including a few free themes). You can even design your own one using the Liquid programming language.
  • Support: 24-hour support team, which is more than with Shopify competitors WooCommerce or Magento.
  • Transaction fees: Technically, you don’t have to pay extra if you use Shopify Payments (more information). But it’s not available worldwide yet.
  • Creating regular content: Great for product pages, not so much for blog pages. There are options, but Shopify takes a store-first approach that experienced webmasters can find frustrating.
  • Create multilingual stores: Having your Shopify online store in more than 1 language requires the use of third-party translation apps, which isn’t the most straightforward (or cheapest) solution.
  • Shopify SEO: Sadly Shopify comes with a couple of SEO issues (e.g. rigid URL structures) that may be annoying for some. Find more information here.

And now that we’ve recapped these points. Let’s start with the best Shopify alternatives for smaller and medium-sized stores:

The Best Shopify Alternatives (Small and Medium Sized Shops)


Wix regularly tops the list of our favorite website builders, but is it strong enough in the ecommerce department? Well, yes and no. On the plus side, you get the same ease of use as with the web builder, good design options and access to their fantastic App Market.

But you can also see that the ecommerce section of Wix came later. Some features are missing (e.g. import and export features), which could make it hard to be a strong competitor for Shopify, as you’ll see below.

Wix pricing:

  • Business Basic: $23 with all the ecommerce features, storage limited to 20 GB – this is a lot
  • Business Unlimited: $27 with up to 35 GB storage and up to 10 hours of video upload. Subscriptions and recurring payments included.
  • Business VIP: $49, with up to 50 GB storage and priority support. Includes custom reports.



  • Good value: depending on what you need, you can run your store significantly cheaper than with Shopify.
  • Ease of use: like with the website builder, it’s simple, fast and a joy to use.
  • No extra transaction fees: with any of their online store plans.
  • Lots of pro ecommerce features available: subscriptions + recurring payments, label printing, dropshipping, product reviews, automated sales tax, etc.
  • Multilingual stores: although there is a feature to offer your store in multiple languages, it’s not very SEO-friendly, unfortunately.
  • US-only features: the real-time shipping option isn’t available anywhere else in the world.

Why choose Wix over Shopify?

Already have a Wix website? Then you’re probably used to the interface and design philosophy, so creating your store with them should be a no-brainer. If you’re looking for the balance of features/value, then Wix is also a great option.

> Find more information in the review

> Try it for free


Selz is an ecommerce platform targeted at budding entrepreneurs and small business owners. You can sell physical, digital and service products in a number of ways with Selz: by using their Buy Buttons and widgets, building your online store with their website builder, adding ecommerce to an existing WordPress site or Facebook or Instagram profile.


Selz pricing:

All plans allow for unlimited products, storage, bandwidth and customers.

  • Basic: $29/month for 2 users
  • Standard: $59/month for 5 users
  • Advanced: $199/month for 15 users


  • Good value: Their prices are very reasonable considering how generous their plans are.
  • Really easy-to-use
  • Sell both physical and digital products: You can add Buy Buttons and widgets to add ecommerce to any existing website
  • 24/7 live chat support
  • Built-in CRM
  • No transaction fees when you use Selz Pay
  • Limited themes: Shopify has many more
  • Transaction fees: You’ll incur additional fees for using payment providers other than Selz Pay (0.5% to 2%, depending on which plan you’re on)
  • Lacking in customization features: Selz is simple and easy-to-use but it might be too simple for some store owners

Why choose Selz over Shopify?

Unlike Shopify, Selz’s payment processor, Selz Pay, is available in 60 countries around the world, which means you can accept payments without incurring any additional transaction fees.

Selz also takes the power of blogging more seriously, including SEO options in the editor.

> Try it for free


Squarespace makes cool, sleek, beautiful websites. But is it enough of a reason to choose them for an online store? After all, they didn’t exactly set out to become a leading ecommerce platform, as it took them nearly 10 years to enable the option.

But still, there could be a few advantages in selling your products with Squarespace, as we’ll see in the video below.

Squarespace pricing:

  • Business: $18 for small stores and a 3% fee per transaction
  • Online Store Basic: $26 no transaction fees
  • Online Store Advanced: $40 with advanced ecommerce features like real-time carrier shipping


  • Good blog: you’ll benefit from their strong blog feature and the integration is seamless.
  • Express checkout: to sell fast and often.
  • Sell services and subscriptions: more than just physical or digital products.
  • Very good SEO: learn more in our in-depth analysis.
  • Not the easiest to use: especially when compared to Wix or Weebly
  • Limited app store. Shopify is just way stronger in this department.

Why choose Squarespace over Shopify?

If you want a good looking site with a solid blog. It’s a bit cheaper than Shopify especially if you need a real-time shipping rate calculator. Really, it’s also about whether Squarespace’s clean, minimalist aesthetic appeals to you in the first place.

> Find more information in the review

> Try it for free


As we wrote in our complete review of the website builder Weebly, using the platform is like “stepping into someone else’s kitchen and immediately finding everything you need to cook.” It’s that intuitive.

This ease of use carries over to the ecommerce section. It’s super simple to add products and edit them, but there’s a good reason we’d only recommend Weebly in the “small” online stores section. Their features can be quite lacking compared to dedicated ecommerce platforms, as you’ll see in the video or pros and cons below.

Check out our Weebly review and compare it with other website builders: Try Weebly for free: ... Weebly Review: Pros and Cons of the Website Builder (Version 4) 2016-09-29T10:54:27.000Z

Weebly pricing:

  • Pro: $12, sell 25 items (3% transaction fee)
  • Business: $25, sell unlimited products, no fee and and tax and shipping options.
  • Business Plus: $26, all Business features and advanced ecommerce features (e.g. automated shipping cost)


  • Ease of use: once again, hard to find better than Weebly for complete beginners.
  • SSL out of the box: Some platforms try to charge extra for good security, not Weebly.
  • No customer login: not great for getting a good picture of your buyers.
  • Can’t scale: Weebly’s lack of advanced store features can become a problem if you grow in the future.

Why choose Weebly over Shopify?

When simplicity is your main requirement, Weebly is close to perfection. They also have a great blog and page editor, so if you are planning to create non-ecommerce content and want a bonus online store, it’s a fantastic option.

> Find more information in the review

> Try it for free


This Lithuanian website builder may not be the most popular alternative to Shopify, but I was positively surprised after having a look at its functionality. There aren’t many (ecommerce-focused) templates available but the ones you can use look gorgeous. Its backend has a clean design, which makes using Zyro very pleasant too.

Zyro is a good alternative to Shopify for small stores

Why choose Zyro over Shopify?

The basic Ecommerce Zyro plan can’t compete with Shopify, as many (advanced) features are missing. However, it could be good for users wanting to start a smaller store that doesn’t need all the bells and whistles.

If you purchase the Ecommerce+ plan, however, you’ll be glad to see that it comes with more interesting features like abandoned cart recovery, product filters, a multilingual setup and the possibility to integrate with Amazon, Facebook and Instagram Shops.

Zyro pricing:

  • Ecommerce: $19.99 a month with unlimited storage, bandwidth and 100 products.
  • Ecommerce +: $28.99 a month to unleash advanced ecommerce features like selling on Amazon, Instagram and Facebook and multilingual stores.


  • Ease to use: Zyro is an intuitive tool.
  • Advanced features: like abandoned cart recovery or Facebook, Instagram and Amazon integration
  • No transaction fees: won’t charge fees for each product you sell
  • Multilingual: It’s possible to create online stores in more than one language
  • Not many apps: It only has about 15 apps to integrate
  • Payment gateways: limited to Stripe and PayPal
  • Template variety: There could be more ecommerce-focused templates

> Try it for free


Not to be mistaken with an ecommerce platform, Ecwid is actually a clever plugin you can add to any website to integrate a store. Like WooCommerce there is a free option (not open source), but the main advantage is that you don’t need a WordPress site. Anything will work.

Best of all, Ecwid is surprisingly easy to use. I like the fact that Ecwid can turn any website into a fully-functioning online store and the price is certainly competitive. Downsides include the lack of design options and flexibility. Still, the rest of the features is pretty strong, as you’ll see in the video below.

Ecwid pricing:

  • Free: $0 and sell up to 10 items
  • Venture: $15 sell 100 products both physical or digital
  • Business: $35 sell up to 2500 items and comes with phone support
  • Unlimited: $99 unlimited products and get your own iOS and Android shopping app

Find our detailed Ecwid pricing guide here.



Why choose Ecwid over Shopify?

If you already have a website and don’t want to migrate, it’s a good approach as it could be integrated in a day or so.

> Find more information in the review

> Try it for free

The Best Shopify Alternatives for Big Online Stores


They say things are bigger in Texas (where BigCommerce is from) and this is certainly the case when it comes to the amount of features. Many more possible product variants than Shopify, abandoned carts, tons of payment options… There isn’t much missing for creating massive online stores, or so it seems.

But could it be overkill for your needs? Or is it too complicated to get started? Find out in the video below, or skip to the pros and cons of BigCommerce below.

You can try Bigcommerce here: Read our detailed review about Bigcommerce here: ... Bigcommerce Review: Let's explore this online store builder 2015-09-29T11:17:53.000Z

BigCommerce Pricing:

  • Standard: $29.95/month, sell unlimited products.
  • Plus: $71.95/month, comes with abandoned cart saver.
  • Pro: $269.96/month, with Google reviews integration and product filtering.
  • Enterprise: Custom quote. A BigCommerce marketer will help you with your store.

One important note: BigCommerce plans come with a yearly sales threshold. You’ll be moved to a higher plan if your yearly sales reach a certain number. More information in our pricing guide.


  • Up to 600 product variants: this dwarfs Shopify’s 100 variants. Sure, you can use one of Shopify’s apps, but that’s not a very sexy solution to be honest.
  • No transaction fees: what you sell is what you get!
  • Excellent SEO: probably one of the best options for increasing your search engine ranking.
  • Sales threshold: Make sure you stay within your appropriate sales bracket or BigCommerce moves you up a pricing tier. Shopify won’t do that.
  • Not great for regular content: even creating an About Us page isn’t as easy as it should.
  • No multilingual store: unless you want to code it yourself.

Why choose BigCommerce over Shopify?

As you’ve seen, there are a couple of similar cons to both. But the main reason to choose BigCommerce over Shopify, in my opinion, would be the way it handles product management, especially for very large stores. Also no extra transaction fees. Worth giving it a try to get a feel for the way they do variants and product listings.

> Find more information in the review

> Try it for free


Not exactly an all-in-one platform, because you’ll need to install (and know quite a bit about) WordPress. But WooCommerce, as a simple plugin, packs a surprising amount of features.

And craziest of all, you could be using it as a serious ecommerce solution without forking out a huge amount per month. Although it’s a bit more complicated than that, as you’ll see in the video and list of pros and cons below.

Find our fully detailed review here: To try WooCommerce, click here: ... WooCommerce Review: Best eCommerce plugin for WordPress? 2015-12-14T15:59:58.000Z

WooCommerce Pricing:

WooCommerce is basically free. But because it’s not a platform, you’ll still need a budget to host your store (more information). On average, it would look something like this:

  • Hosting: between $8 – 25 / month
  • Domain: around $12 a year
  • Premium theme: one off fee of $59
  • Extra plugins: $40 – 80 / year per plugin

And most costly of all: a lot of time to get it all to work smoothly.

  • Customizable and scalable: yes, you can add plugins to your plugin and turn it into a super powerful solution.
  • Great segmentation options: for customer logins, and for administrator accounts.
  • Choice of templates: not only can you find tons of free and premium designs online, you can also customize them as needed (usually through code).
  • Not exactly plug and play: WooCommerce is pretty hard to setup for beginners.
  • No official support: like with WordPress, you’re left on your own to find solutions to your technical issues. Although there are thousands of skilled developers available that you can hire as WordPress is such a popular platform.

Why choose WooCommerce over Shopify?

If you already know, understand and love WordPress, then WooCommerce is a forceful contender. The price point could also be attractive if you want something simple and have the time to work on your site, but not the budget.

> Find more information in the review

> Try WooCommerce at Bluehost


Another Texan company, Volusion is close to 20 years old, and the number of sales they claim to have processed would put them ahead of the competition – a whopping $28 Billion.

You’d think this impressive number comes from the platform’s ease of use. But as you’ll see in the pros and cons below (or the embedded video) it’s not exactly a strong suit of Volusion. Still, let’ see what they get better than the rest.

Read our detailed review about Volusion here: You can try Volusion here: ... Volusion Review: We dive into this popular eCommerce platform 2015-06-25T15:18:35.000Z

Volusion pricing:

  • Personal: $29 for up to 50k in sales (and up to 100 products)
  • Professional: $79, for up to 100k in sales (and up to 5,000 products)
  • Business: $299, for up to 500k in sales
  • Custom: All features and VIP support


  • Features: tons of them out of the box, for marketing, upselling or listing.
  • Good promo options: I especially like the Deal of the Day that can direct users towards an exclusive landing page.
  • No transaction fees: Unlike Shopify Volusion doesn’t charge transaction fees with any payment method.
  • No integrated blogging: a serious hindrance for content marketing.
  • Steep learning curve: definitely not as easy to use as Shopify.

Why choose Volusion over Shopify?

Volusion’s exhaustive list of features is probably a good way to increase sales. You’ll need a little longer to set up your store than with Shopify, but all in all, it’s an OK alternative for those who know exactly what they want to achieve.

> Find more information in the review

> Try it for free


PinnacleCart is an alternative to Shopify

This Arizonan ecommerce solution has been around for over 15 years, and powers over 30,000 online stores. You can host your online store with them, but you also can purchase a Perpetual License and host it with your favorite hosting service – provided they match their technical requirements.

They come with around 12 free ecommerce templates that you can use. They are responsive so they’ll look good on every device. Using their backend (e.g. adding products) is easy and intuitive, no hiccups there.

Although they have integrations with some external apps (e.g. Avalara, Facebook or Mailchimp), their app center isn’t as varied as Shopify’s – check the available integrations to make sure they support what you need.

The amount of payment gateways they offer is also impressive: PayPal, Stripe, 2Checkout, Skrill, Authorize, etc.

PinnacleCart pricing

  • Start Up: $44.95 a month for 1GB of space and 2GB bandwidth.
  • Started: $94.95 a month for 10GB of space and 20GB bandwidth plus Quickbooks integration.
  • Advanced: $199.95 a month for unlimited storage and bandwidth. You also get priority support.

Note: All Pinnacle Plans offer unlimited products and admin accounts. PinnacleCart doesn’t charge transaction fees with any of their plans either.

Why choose PinnacleCart over Shopify?

Shopify is overall a more advanced tool than PinnacleCart – especially when looking at the available integrations. However, if you are looking for an alternative that allows you to have unlimited admin accounts, won’t charge extra transaction fees, or want to host your store externally, PinnacleCart could be the right platform for you.

> Try it for free


Shopify Alternative: Simvoly

Founded in 2016 in Bulgaria, Simvoly claims to already have 13,000 active users. These numbers can’t be compared to Shopify’s, but this is not bad for a young start-up.

Their editor still has some room for improvement, as some features are not yet implemented (e.g. not many integrations). On top of that, some of their ecommerce options are a bit too simple (e.g. shipping and taxes).

However, they have a unique approach, as they are focused on conversion rate optimization. They integrate funnel optimization options and A/B testing:

  • Their funnel builder and analytics allows you to set goals and customize your funnel steps (landing pages, pop-ups, checkout & thank you page). Since it has built-in analytics, you can see what step of the funnel is working and which one isn’t.
  • Includes A/B testing features for the funnels. So for each step you could test a couple of variations and see which one converts best.

Simvoly pricing

  • Personal: $12 a month for 20 pages, 5 products, 1 funnel and 1 domain connection.
  • Business: $24 a month for unlimited pages, 100 products, 5 funnels and 1 domain connection.
  • Growth+: $59 a month for unlimited pages, unlimited products and 30 domain connections and funnels.
  • Pro: $149 a month for unlimited pages, products, funnels and domain connections.

Why choose Simvoly over Shopify?
Simvoly offers a bit more control over your design and layouts, but their ecommerce features are a bit more limited (e.g. shipping, taxes, and payment methods).

Their biggest pro, of course, is the funnel optimization options. These are especially useful when creating landing pages.

> Try it for free


You might have heard the name Magento for a couple of reasons. First, it was purchased by eBay in 2011. Then, it was sold and bought by Adobe mid-2018. All these transfers of ownership might be a bit worrying if you want to keep track of what’s happening with the platform. But as it stands today, they are a CMS platform focused on letting you sell products and designed around an open-source ecosystem.

magento shopify alternative

It’s a bit hard to gauge exactly what to expect from Magento, but it certainly seems to cater to more established stores, as you’ll see below for the pricing, and reasons to choose it over Shopify.

Magento Pricing

It’s a bit like WooCommerce. The CMS software is free, but you have to pay for hosting, plugins and themes, amongst others. But Magento is hungrier when it comes to server requirements. They also offer a Cloud-based platform but are a bit secretive about their pricing.

Why choose Magento over Shopify?

Again, hard to tell at this stage. Adobe doesn’t have the best history when it comes to sticking with products it acquires. Probably worth asking their consultants directly if you’re an established B2B or B2C. Also, if you live and breathe Adobe cloud, it might make sense to choose them.

Big Cartel

Unlike other Shopify competitors, Big Cartel has got their niche audience: artists, artisans and creators. The websites they create could easily be alternative versions of Etsy, favoring displays that promote a certain DIY, artsy aesthetic.

big cartel shopify alternatives

Does it work? It would seem so. Their website claims to have helped people sell around $2.5 billion worth of work since 2005. And they certainly seem passionate about helping the arts community, as all their staff comes from an artistic background.


  • Gold (free): $0 a month and sell up to 5 products
  • Platinum: $9.99 a month sell up to 25 products
  • Diamond: $19.99 a month and sell up to 100 products
  • Titanium: $29.99 a month and sell up to 300 products


Why choose Big Cartel over Shopify?

Obviously, worth considering if you sell music, film, photography or art online. But they’re also an independent company with a cool DIY ethos, so maybe that’s what will appeal to you.


Interestingly, Shift4Shop (formerly 3Dcart) was developed for private use before it was released to the public in 2001. During their almost two decades of existence, they haven’t exactly become a household name, but Amazon did give them a nice accolade when they announced it was the preferred ecommerce platform for their fulfillment service.


In terms of features, you get a few nice extras like CRM, product reviews, automations and even the ability to add an affiliate program. Most impressive however is their free plan, which gives you access to all features plus unlimited products and users, if you select Shift4Shop as your payment processor. For now, this free plan is only available in the US.

Shift4Shop pricing:

  • End-to-end: $0 a month. All features, unlimited products & bandwidth
  • Basic: $29 a month. Lets you connect to other payment processors. Sell unlimited products + 2 staff accounts. Limited marketing and sales channels features.
  • Plus: $79 a month for 5 staff accounts. Additional marketing and sales channel features.
  • Pro: $229 a month and API access. Full range of features.



Why choose Shift4Shop over Shopify?

The price, mainly. Also probably worth checking if you use Amazon fulfillment to deliver your products around the world.

> Try Shift4Shop for free here


Founded in France in 2007, you’re probably more likely to have heard of PrestaShop if you’re based in Europe. They are pretty popular in Italy and Spain, where more than 250000 stores rely on its PHP-based open source platform.

prestashop shopify alternative

One nice thing to note is that unlike other open source services like WooCommerce, PrestaShop does offer personal paid support along with their Community forums and resources (which are pretty good too).

PrestaShop pricing:

100% free. On paper, at least, because like with WooCommerce or Magento, you’ll need to fork out, at least, for hosting, themes and plugins.

Why choose PrestaShop over Shopify?

Worth browsing their forum and resources to see how easy it is to find information. Open source platforms can be a bit hard to manage by yourself as you’ll need technical knowledge, so if you enjoy their community, it’s a good bedrock to build upon.

So what’s the best Shopify alternative for you?

As you can imagine, it really depends on your priorities. A few categories come to mind, and the good news is that you’ll have choice aplenty.

  • Bigger online stores: BigCommerce is really the main Shopify competitor there.
  • Less technical: the ease of use of website builders with ecommerce option is hard to beat. We’re thinking Wix and Squarespace.
  • Cheaper options: a plugin is a good compromise, see: WooCommerce, Magento, Wix or Ecwid also have a free plan.
  • Focused on content marketing: bloggers who also sell products, or instance, should probably look at Squarespace, Weebly or Selz.

So what do you think? Ready to try a Shopify competitor, or would you still stick with the established platform? Let me know your thoughts and questions in the comment section below.

Latest Updates:

-18 Oct 2021: Changed the order, removed Jimdo due to a lack of features.
-02 Jul 2021: Update to multilingual feature
-09 Jun 2021: Updates to Shift4Shop (formerly 3dcart)
-11 Mar 2020: Selz added
-03 Sep 2019: Squarespace improved their SEO features.

About Josep Garcia, M.A. Multimedia Applications (UOC)

josep garcia

Hi there, I am Josep Garcia. Since 2014 I've been testing and writing about website builders and hosting services, and I share all my learnings at I hope you enjoyed this article, but of course, if you have any questions, please leave me a comment below.

Your comments

Back to top