Other Tools

Tooltester’s Rebranding Story

Roberta Phillips

By Roberta

tooltester rebranding

Don’t worry, it’s still us! We may have rebranded, but we still promise to deliver the same in-depth guides and resources, just packed in a more accessible way, and covering a wider range of topics.

What’s in a Name?

If you have your own business, you’ll know that coming up with a name that represents who you are and what you do can be tricky.

When we started out 11 years ago, WebsiteToolTester summed up nicely what we were doing: testing solely website builders and writing about our experience.

Fast-forward to 2022 and our focus has expanded tenfold, and so has our team.

Tooltester team

Not only do we offer one-to-one support to small business owners and marketers, but the range of digital tools we cover has also grown profoundly, in order to accommodate your needs as rapidly growing businesses.

We’ve helped you find the best website builder for your project, the most reliable and value-for-money hosting service, and even recommended necessary extras like live chat software and quiz makers.

Our new brand Tooltester allows us to continue to add in-depth reviews of the software and services you need to keep growing, be it email marketing services, CRM software or landing page builders. Watch this space!

A Fresh Look for Tooltester

Regular readers will remember our friendly tool tester guy (who, it turns out, also evolved over the years):

We were sad to say goodbye to him, but we felt it was time for a fresh look that reflected our ambitious vision for the future.

Out with the old and in with the new!

websitetooltester old home page

tooltester new homepage

When I started Tooltester as a side-project in 2009, I really couldn’t have foreseen what it would become! We now attract over 200K visitors a month and are a team of 10 people. Our old design started to look dated and didn’t represent who we are anymore. Therefore, I am really happy with our new branding – the Tooltester team did an amazing job!

Robert Brandl, Tooltester Founder & CEO

Our Roadmap for 2022/2023

If you’re an avid reader, you’ll most likely be familiar with EmailToolTester as well. Our plan is to bring you all our reviews under one roof: Tooltester.com, making it easier to find the information you need, when you need it.

As the digital marketing landscape continues to evolve, we will too!

Not only do we keep our reviews up-to-date, we’re always looking for new ways to bring value to our readers, so look out for new deep dives into the latest tools, smart finders as part of our listicles and video case studies from real life users.

As always, you can drop us a comment if you need any advice, and we’ll do our best to help!

Roberta Phillips

Marketing Manager

Hi, I'm Roberta! Having worked as a digital marketer for a variety of small-to-medium-sized businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. Now, with almost a decade of experience under my belt, I am excited to help you find the best web tools you need for your business to thrive! My specialty is email marketing and contact relationship management software. I also have a passion for documentary filmmaking, which I do in my free time!

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