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6 Helpful Facebook Tools for Your Social Media Marketing

Inka WibowoRobert Brandl

By Inka & Robert

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Competition. That’s the keyword of today’s marketing era, and that’s what everyone’s involved into. Social media channels like Facebook, Twitter, Instagram, LinkedIn, well, they’re simply environments. They are the common ground where consumers and providers (businesses) meet, the place where the demand meets the supply.

Every respectable national or international business is now leveraging at least a social media network because truly, without social media marketing, a company is likely to be considered suspicious nowadays.

Facebook is surely the giant fish in the sea of social channels. There are countless social media platforms that are currently active on the web – each of them trying to accomplish specific goals, yet none of them can be compared to the social place that revolutionized the online trends and the online marketplaces.

How can you excel at Facebook marketing?

Well, improving your Facebook marketing performance relies on more factors than you probably imagine. Fortunately, right now, you can find plenty of “help” if you care to look for it.

The help I’m talking about comes in the form of digital tools to improve your Facebook marketing experience. Consider these tools as helpful friends, or essential resources that allow for a better campaign management and expansion.

The Benefits of Digital Marketing Tools for Facebook Promotion

Why do most successful marketers, small and medium companies, and corporate agencies use social media marketing tools? Because they have a very specific end goal, and that is to improve the quality of your marketing campaign and therefore to help you and your team produce improved results.

Every tool solves a specific problem. When it comes to Facebook marketing, there are lots of “problems” and challenges along the way.

Here are some of the benefits of integrating digital tools into your Facebook marketing strategies:

  • They help in maintaining and improving your brand’s awareness and reputation.
  • They help at managing your Facebook ads campaigns (offering improved solutions, ideas, and time-saving features)
  • They help in managing and improving the customer relationships.
  • They help at tracking events, engagement, and leads – this leads to an improved social accountability.
  • They improve your understanding of the target audience by offering incredibly useful insights because of their effective tracking.

These are just some of the benefits that come with social media tools used for Facebook marketing, yet you’ll find more along the way.

Top 6 Digital Tools for Facebook Marketing

If you’re convinced and ready to take action, we’re making this easier for you by offering you 6 comprehensive reviews of the best Facebook marketing tools out there. Take the time to test each and see whether they’re worth investing and keeping for the long run. Let’s get started.

1. AdEspresso

AdEspresso Screenshot

AdEspresso is a tool designed to improve your paid advertising campaigns on Facebook, Instagram, and Google. More specifically, it’s one of the most effective software that helps you create, manage, and analyze your ad campaigns on Facebook. It’s also an effective option for collaborating with your customers and clients through Facebook, and an incredible platform that offers Facebook Advertising education.

By using it, you can learn to create, launch, and optimize Facebook ads from scratch, even if you haven’t done it before.

This tool is offering diversified solutions for multiple potential clients. Agencies, E-Commerce businesses, small-and-medium business, and single advertisers can all benefit from the features of this tool, paying the fair price for only the necessary services.

AdEspresso has an “Academy” feature, which is comprised of dozens of useful Facebook marketing guides that can really turn newbies into experts. They offer guides for Creating, Optimizing, and Tracking Facebook ads, they offer a Google Adwords advertising tutorial, an Instagram marketing tutorial, and much more.

They diversify their educational material in guides, eBooks, Webinars, and blog articles. Every piece of information is free.

Lastly, AdEspresso offers a 14-day trial for all features (including the one for E-Commerce sites and corporate agencies). Therefore, you can convince yourself of this tool’s usefulness without investing any money at first, regardless of your business’ size and purpose.

2. Hootsuite

Hootsuite screenshot

Hootsuite is among the best social media marketing tools that can simplify yet at the same time intensify your Facebook marketing management. Hootsuite is so popular because it offers almost any solution for offering incredibly useful management solutions to any social media marketer, small business, or agency who seeks its services.

Before I detail this tool’s features, it’s worthy to note that Hootsuite is one of the top trusted companies among the Fortune 1000 players. The tools’ features are widely adopted by multimillion dollar businesses like VISA, Monster, Airbnb, and many more. What does this tell us? Well, if the most successful brands trust it, then they must be worth considering by all of us!

Hootsuite comes with plenty of features that can serve almost every marketer’s needs:

This tool allows you to manage multiple social networks in a single place. Once you register and log in, you’ll be welcomed by a simple and neat dashboard that allows you to connect your Facebook, Pinterest, Twitter, Instagram, YouTube, Google+, and WordPress accounts to it. Once you have them connected, managing them becomes a piece of cake.

Hootsuite allows you to

  • Create new content,
  • Schedule posts on a calendar
  • Answer your brand mentions
  • Discover quality content that can be curated
  • Discover and monitor the hottest topics on social channels

In essence, this amazing social marketing tool allows you to do anything you’d do on your normal social channel from a single location, and it adds dozens of useful features and benefits that’ll improve the quality of your campaigns.

Concerning Facebook, Hootsuite lets you easily upload (or schedule) visual content such as Facebook videos, Facebook live videos, pictures, graphics, and so on. By leveraging visual content, you’re likely to improve your page’s engagement.

If you own a team of professionals who help you with the social media marketing duties as well as with proofreading services, you can connect more Facebook pages (and other social networks’ pages) in one place. This helps every company maintain their sensitive information secure and ready for whoever needs it.

3. Sprout Social

SproutSocial screenshot

SproutSocial is yet another effective social media marketing tool that promises to speed up the process for you, to help you automate your duties, and to offer comprehensive analytics for your Facebook pages (and not only). Like Hootsuite, Sprout Social integrates more social media networks into one place and offers you a simple-to-use interface that promises great features.

First off, we can see that the company is offering multiple solutions for multiple types of businesses. There are three big plans (Enterprise, Agency, Small Business) and four defined needs (Social Management, Social Marketing, Customer Care, Employee Advocacy).

As you can notice, you can also prioritize your social campaigns on just one social network as this tool integrates with Twitter, Facebook, Instagram, LinkedIn, and Google+.

The Sprout platform is designed to serve four basic social marketing needs:

  • Analytics (a nicely designed and very useful analytics option)
  • Engagement (it has the perfect features to help you monitor the engagement of your page)
  • Publishing (simple post scheduling & ad campaign management)
  • Listening (discover trends & use them in your campaigns)

The only disadvantage is that the pricing is quite spicy:

  • The Premium plan (the smallest one) is priced a $99/month
  • The Corporate plan (the recommended) is priced at $149/month
  • The Enterprise plan (for big businesses) is priced at $249/month

However, before you make your decision, you can enjoy their 30-days free trial and get to see for yourself how the platform suits your Facebook marketing activities.

4. Likeanalyzer

Likeanalyzer is a special tool that deals only with Facebook pages. With this tool, you can track and analyze the specifics of every Facebook page you want, including yours. It acts like an “advisor” who promises to deliver great suggestions that are meant to optimize and increase the performance of every existent Facebook page.

You can use Likeanalyzer to perform a “health check” of your Facebook page, so you’ll gather useful insights on your page’s PROs and CONs.

Likeanalyzer general comments overview

This screenshot shows the general comments attributed to a random page I’ve selected. There are more “Categories” that are covered, and each one has a score. The score is determined by a special scoring system determined by more factors.

Likeanalyzer front page example

The frontpage sections, for example, suggest the reasons why your first page’s elements are beneficial or detrimental.

The other sections contain reports that conclude the assessment of your page’s responsiveness, page information, timing, and post types.

It displays useful metrics such as “Growth”, likes, “Engagement rate”, and “People-Talking-About-This” (PTA). When your stats look good, you can notice a green mark next to them. When they’re poor, you will get a red mark and some accompanying suggestions on how to improve your page.

How can you leverage this tool in the most effective manner?

First of all, inspect your page and follow any improvement suggestion you may receive. Secondly, you should use it for competitive analysis purposes. You can easily (and freely) identify your competitors’ Facebook pages and understand where they go wrong. You can also identify the patterns that have made your toughest competitors successful.

Use Likeanalyzer frequently and you’ll soon recognize what works and what doesn’t when it comes to improving the performance of any Facebook page. Also, enjoy the benefits of knowing what you can add/remove in order to overstep your competitors and become the #1 Facebook page in your niche.

5. Canva

Canva screenshot

Who doesn’t know Canva? You have probably heard about it but never bothered seeking more. Well, Canva is an essential tool for any Facebook marketer or business owner. This tool is a universal solution for gathering, creating, or editing visual content both on your website and on your Facebook page.

Social media users have shown a big interest in visual content over the years. That is why the major platforms like Facebook, Instagram, and YouTube have started to prioritize live videos, improving their visibility and features.

Canva is filled with amazing features that every Facebook marketer or business owner can leverage to improve his content’s quality. Basically, Canva is offering three categories of big features:

  • Document types – it includes every possible type of document – you can create, edit, and optimize all of them)
  • Photo Editing – Canva’s popularity is highly influenced by their Photo Editing features, which come extremely handy to any person, no matter his designing capabilities.
  • Graphs – Graphics are the new form of content that gets truly appreciated around the social channels for the last several years.

The best part is that most of Canva’s layouts and features can be integrated with your Facebook page with much ease.

With Canva, you can design professional Facebook covers, create new posts (text+picture) for your audience, design the cover and display of your Facebook app, and so much more. They offer stunning filters that make photo-editing a fun job, they allow you to change the fonts, the background, the shapes, and the colors of your pictures and texts, all through a simplified process.

If you can’t or don’t want to deal with the design of your content, you can access Canva’s marketplace feature and purchase templates, photos, and icons for your social media marketing attempts. As you can see in the previous screenshot, there are dozens of articles that can be instantly purchased from other designers.

6. Wishpond

Wishpond screenshot

Wishpond is a super useful social media marketing tool that is “built to grow your business.” In essence, Wishpond is a marketing tool that beautifully integrates with your Facebook marketing campaigns due to its diversified features.

Wishpond was originally designed to be a social media contest software (it still is), yet it has expanded its usefulness by allowing marketers to:

  • Develop beautiful landing pages
  • Create online forms from scratch
  • Create and organize marketing automation
  • Develop and maintain e-mail marketing sequences
  • Build and hold leads databases

What I haven’t mentioned is the #1 feature, the Contests & Promotions aspect of their services. Wishpond offers you professionally designed templates for 9 different types of Facebook campaigns. Here are several types of contests that can be launched on your Facebook page:

  • Sweepstakes
  • Bonus entry contest (reward extra entries to the people who share your content most)
  • Photo contests (collect & reward user-generated content)
  • Vote contests (helps at driving engagement and reach)
  • Referral contests (you can host contests that allow people to refer their friends for bonuses)
  • Caption contests (encourage your fans to put a caption on a photo for potential rewards)
  • Video contests (encourage your followers to share video content with you)
  • Coupon contests (the classic coupon scheme that leads to a higher engagement and increased leads)

Concerning the pricing plan, I would assume that the basic plan ($49) is a fair price for all the useful features that they offer. If your business needs to organize contests regularly, I’d advise you to go for the recommended “Everything You Need” plan, which will allow you to consistently A/B test your content, apply Javascript code, hold unlimited user accounts, and most importantly, support a maximum of 2,500 leads each month.


Whether you’re a small business owner, a corporate CEO, or an online marketer, you should acknowledge the usefulness and the true benefits of today’s digital marketing tools. Every tool solves a specific problem. When it comes to Facebook marketing, there are lots of “problems” and challenges along the way.

Besides, investing your attention and budget into Facebook automation tools is truly a spectacular trade-off. You’re basically investing your money once (or every month/year), and you’re gaining time benefits for the entire period. The time you save by taking advantage of apps will definitely bring a better ROI, as you’ll use more time for accomplishing different objectives.

In case you have any more questions our you want to leave us some feedback, please drop us a comment below and we’ll get back to you as fast as possible!

Inka Wibowo

Content Manager

Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.

Robert Brandl

Founder and CEO

Hi, my name is Robert Brandl, and I am the founder of Tooltester. I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester (founded in 2010) opens this knowledge to you, hopefully saving you endless hours of research. If you have any questions, please leave a comment. You can also find me on LinkedIn.

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